Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty 1st edition by Jessica Salver ISBN 3640445511 978-3640445516

Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty 1st edition by Jessica Salver – Ebook PDF Instant Download/Delivery: 3640445511, 978-3640445516
Full download Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty 1st edition after payment

Product details:

ISBN 10: 3640445511
ISBN 13: 978-3640445516
Author: Jessica Salver

Diploma Thesis from the year 2005 in the subject Tourism – Hotel Management, grade: 1,0, University resin university for applied sciences, language: English, abstract: Brands are a phenomenon that has been in existence already for centuries. From its original purpose of marking livestock, the concept was later adopted by manufacturers for their products and further developed and adapted to changes in business environments. The original idea of using marks to indicate ownership and origin, however, can be traced back even for millennia to ancient Greek and Rome and early Chinese dynasties. These days, the number of brands is greater than ever. More and more businesses have come to realize the power of brands, and the concept of brand management has consequently gained considerable interest in recent years. Every year the number of new brands registered increases. Fortune magazine suggests that “In the 21st century, branding ultimately will be the only unique differentiator between companies.” Initially, the use of brands, or marks respectively, was limited to physical products only. Service brands are comparatively new in the long history of branding. The hotel industry – along with many other services – is lagging behind manufactured goods by decades. For this reason, research on brand management mainly concentrates on this type of products. Literature on service brands is comparatively scarce. Nonetheless, there are great potentials for brand management in the service industry in general and the hotel industry in particular. Hotel services differ from physical goods in many ways. For this reason, research findings and approaches to building and managing brands cannot simply be transferred. The major goal of this work is therefore to examine the concept of brand management, to adapt and apply it to hotel services. In today’s ultra-competitive business environment, customer loyalty is a hot topic. The hotel industry has turned into a buyer’s market. Competition k

Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty 1st Table of contents:

Chapter1 : Introduction

Chapter 2: Content

Chapter 3: Conclusion 

Chapter 4: Appendices

Chapter 5: Glossary

Chapter 6: References 

Chapter 7: Index

People also search for Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty 1st :

brand in hospitality industry

hotel brand manager

brand management in hotel industry

hotel brand manager jobs

brand management in hospitality industry

Tags: Jessica Salver, Brand Management, Hotel Industry