Building a StoryBrand Clarify Your Message So Customers Will Listen 1st editon by Donald Miller ISBN 0718033329 9780718033323

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ISBN 10: 0718033329
ISBN 13: 9780718033323
Author: Donald Miller

More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Building a StoryBrand Clarify Your Message So Customers Will Listen 1st Table of contents:

SECTION 1: WHY MOST MARKETING IS A MONEY PIT

1.     The Key to Being Seen, Heard, and Understood

2.     The Secret Weapon That Will Grow Your Business

3.     The Simple SB7 Framework

SECTION 2: BUILDING YOUR STORYBRAND

4.     A Character

5.     Has a Problem

6.     And Meets a Guide

7.     Who Gives Them a Plan

8.     And Calls Them to Action

9.     That Helps Them Avoid Failure

10.   And Ends in a Success

11.   People Want Your Brand to Participate in Their Transformation

SECTION 3: IMPLEMENTING YOUR STORYBRAND BRANDSCRIPT

12.   Building a Better Website

13.   Using StoryBrand to Transform Company Culture

The StoryBrand Marketing Roadmap

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