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Business Driven Information Systems 4th Edition by Paige Baltzan, Amy Phillips ISBN 0073376892 9780073376899

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ISBN 10: 0073376892
ISBN 13: 9780073376899
Author: Paige Baltzan, Amy Phillips

Business Driven Information Systems, 4e discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This updated edition provides the foundation that will enable students to achieve excellence in business through its updated case studies, closing cases, technology plug-ins, expanded IT topics, and new project management content.
Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization, and McGraw-Hill’s online learning and assessment solution, Connect MIS, helps students apply this knowledge.
For more information on Baltzan, Business Driven Information Systems, 4e, please visit: www.mhhe.com/baltzan4e
For more information on Connect, please visit: connect.mcgraw-hill.com
For more information on SIMnet for Office 2013, please visit
www.simnetkeepitsimple.com

Business Driven Information Systems 4th Edition Table of contents:

Module 1: Business Driven MIS

Chapter 1: Management Information Systems: Business Driven MIS

  • Opening Case Study: The World Is Flat: Thomas Friedman

  • Section 1.1 Business Driven MIS

    • Competing in the Information Age

    • Data

    • Information

    • Business Intelligence

    • Knowledge

    • The Challenge: Departmental Companies

    • The Solution: Management Information Systems

    • MIS Department Roles and Responsibilities

  • Section 1.2 Business Strategy

    • Identifying Competitive Advantages

    • The Five Forces Model—Evaluating Industry Attractiveness

      • Buyer Power

      • Supplier Power

      • Threat of Substitute Products or Services

      • Threat of New Entrants

      • Rivalry among Existing Competitors

      • Analyzing the Airline Industry

    • The Three Generic Strategies—Choosing a Business Focus

    • Value Chain Analysis—Executing Business Strategies

  • Learning Outcome Review

  • Opening Case Questions

  • Key Terms

  • Review Questions

  • Closing Case One: Apple—Merging Technology, Business, and Entertainment

  • Closing Case Two: Best of the Best of the Best—Under 25

  • Critical Business Thinking

  • Entrepreneurial Challenge

  • Apply Your Knowledge Business Projects

  • AYK Application Projects

Chapter 2: Decisions and Processes: Value Driven Business

  • Opening Case Study: Action Finally—Actionly

  • Section 2.1 Decision Support Systems

    • Making Business Decisions

    • The Decision-Making Process

    • Decision-Making Essentials

    • Metrics: Measuring Success

    • Efficiency and Effectiveness Metrics

    • The Interrelationship Between Efficiency and Effectiveness MIS Metrics

    • Support: Enhancing Decision Making with MIS

      • Operational Support Systems

      • Managerial Support Systems

      • Strategic Support Systems

    • The Future: Artificial Intelligence

      • Expert Systems

      • Neural Networks

      • Genetic Algorithms

      • Intelligent Agents

      • Virtual Reality

  • Section 2.2 Business Processes

    • Evaluating Business Processes

    • Models: Measuring Performance

    • Support: Enhancing Business Processes with MIS

      • Improving Operational Business Processes—Automation

      • Improving Managerial Business Processes—Streamlining

      • Improving Strategic Business Processes—Reengineering

    • The Future: Business Process Management

  • Learning Outcome Review

  • Opening Case Questions

  • Key Terms

  • Review Questions

  • Closing Case One: Political Micro-Targeting: What Decision Support Systems Did for Barack Obama

  • Closing Case Two: Second Life: Succeeding in Virtual Times

  • Critical Business Thinking

  • Entrepreneurial Challenge

  • Apply Your Knowledge Business Projects

  • AYK Application Projects

Chapter 3: Ebusiness: Electronic Business Value

  • Opening Case Study: Pinterest—Billboards for the Internet

  • Section 3.1 Web 1.0: Ebusiness

    • Disruptive Technologies and Web 1.0

    • The Internet and World Wide Web

    • Advantages of Ebusiness

      • Expanding Global Reach

      • Opening New Markets

      • Reducing Costs

      • Improving Operations

      • Improving Effectiveness

    • The Four Ebusiness Models

      • B2B, B2C, C2B, C2C

    • Ebusiness Forms and Revenue-Generating Strategies

    • Ebusiness Tools for Connecting and Communicating

      • Email, Instant Messaging, Podcasting

      • Videoconferencing, Web Conferencing

      • Content Management Systems

    • The Challenges of Ebusiness

  • Section 3.2 Web 2.0: Business 2.0

    • Content Sharing Through Open Sourcing

    • User-Contributed Content

    • Collaboration Inside and Outside the Organization

    • Networking Communities with Business 2.0

    • Business 2.0 Tools: Blogs, Wikis, Mashups

    • The Challenges of Business 2.0

    • Web 3.0: The Next Generation

    • Egovernment and Mbusiness

  • Learning Outcome Review

  • Opening Case Questions

  • Key Terms

  • Review Questions

  • Closing Case One: Social Media and Ashton Kutcher

  • Closing Case Two: Amazon.com—Not Your Average Bookstore

  • Critical Business Thinking

  • Entrepreneurial Challenge

  • Apply Your Knowledge Business Projects

  • AYK Application Projects

Chapter 4: Ethics and Information Security: MIS Business Concerns

  • Opening Case Study: To Share—Or Not to Share

  • Section 4.1 Ethics

    • Information Ethics

    • Developing Information Management Policies

      • Ethical Computer Use, Information Privacy

      • Acceptable Use, Email Privacy, Social Media, Workplace Monitoring

  • Section 4.2 Information Security

    • Protecting Intellectual Assets

    • First Line of Defense: People

    • Second Line of Defense: Technology

      • Authentication and Authorization

      • Prevention and Resistance

      • Detection and Response

  • Learning Outcome Review

  • Opening Case Questions

  • Key Terms

  • Review Questions

  • Closing Case One: E-Espionage

  • Closing Case Two: Hacker Hunters

  • Critical Business Thinking

  • Entrepreneurial Challenge

  • Apply Your Knowledge Business Projects

  • AYK Application Projects

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Tags: Paige Baltzan, Amy Phillips, Business Driven, Information Systems