Business Driven Information Systems 3rd edition by Kathy Lynch, Paige Baltzan, Julie Fisher – Ebook PDF Instant Download/Delivery: 1743762110, 9781743762110
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ISBN 10: 1743762110
ISBN 13: 9781743762110
Author: Kathy Lynch, Paige Baltzan, Julie Fisher
Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this contemporary approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, finance, human resources, accounting, or virtually any other business discipline. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organisation. It includes a complete expansion pack of Microsoft Office plug-ins so that students can practise essential business applications without needing to purchase a separate textbook. In addition, the text’s integrated inclusion of mobile technologies, cloud computing, privacy, security and social networking reflect the digital reality of today’s business environment. This latest edition is current and highly readable – it includes over 35 new real world case studies and industry examples that highlight the power of MIS in business. New features such as Graduate Spotlights and “Where are they now?” will offer students insights into the career paths of MIS graduates, helping them to realise the relevancy of course content. Business Driven Information Systems comes with a host of digital resources to make teaching and learning more efficient than ever. Along with the online resources of Connect Plus, it is the first MIS title in Australia to offer the adaptive technology of LearnSmart and SmartBook catering to individual learning styles and hence improving students’ performance.
Business Driven Information Systems 3rd Table of contents:
PART 1 INFORMATION SYSTEMS ARE BUSINESS
CHAPTER 1 BUSINESS INFORMATION SYSTEMS
OPENING CASE STUDY Google: king of search (and therefore information)
SECTION 1.1 // INFORMATION SYSTEMS IN BUSINESS
Business in the information age
Information technology versus information systems
Data, information, business intelligence and knowledge
Data
Information
Business intelligence
Knowledge
Common functional areas in an organisation
A systems-thinking approach to information technology
IT resources
People: IT cultures
People: roles and responsibilities in information technology
The IS team
The gap between business personnel and IT personnel
Fundamental information systems in business
Transaction processing systems
Decision support systems
Strategic support systems
SECTION 1.2 // BUSINESS STRATEGY
Identifying competitive advantages
Porter’s Five Forces Model—evaluating industry attractiveness
Buyer power
Supplier power
Threat of substitute products or services
Threat of new entrants
Rivalry among existing competitors
Using the Five Forces Model to analyse the airline industry
Porter’s three generic strategies—choosing a business focus
Value chain analysis—executing business strategies
Value creation
Global IT
Business in the global environment
CLOSING CASE STUDIES
Closing Case Study 1.1: e-Exam trial at CQU
Closing Case Study 1.2: Apple—complications made simple
Critical business thinking
Apply your knowledge
CHAPTER 2 A BRAVE NEW CONNECTED WORLD
OPENING CASE STUDY Disruptive technologies shape the world
SECTION 2.1 // OUR CONNECTED WORLD
The Web changed the world
The Internet changed business
Benefits of a connected world
Sharing resources
Providing opportunities
Reducing travel
Challenges of a connected world
Security
Legal issues
Social, ethical and political issues
SECTION 2.2 // THE INTERNET AND THE WEB: A TECHNOLOGY REVOLUTION
Disruptive and sustaining technologies
Disruptive versus sustaining technology
A Web evolution
Web 1.0
Web 2.0
Content sharing through open sourcing
User-generated content
Collaboration inside the organisation
Collaboration outside the organisation
Networking communities with Web 2.0 technologies
Web 2.0, social media and business
Blogs
Wikis
Web 3.0
The semantic Web
The Internet of Things
CLOSING CASE STUDIES
Closing Case Study 2.1: Like us on Facebook! The rise of social business innovation
Closing Case Study 2.2: Barcelona Smart City
Critical business thinking
Apply your knowledge
CHAPTER 3 e-BUSINESS AND MOBILE BUSINESS
OPENING CASE STUDY Paywalls and the business future of newspapers
SECTION 3.1 // E-BUSINESS
Advantages of e-business
Expanding global reach
Opening new markets
Reducing costs
Improving operations
Improving effectiveness
e-Business models
Business-to-business (B2B)
Business-to-consumer (B2C)
Consumer-to-business (C2B)
Consumer-to-consumer (C2C)
e-Business forms and revenue-generating strategies
Organisational strategies for e-business
Marketing/sales
Financial services
Procurement
Customer service
Intermediaries
e-Business tools used to connect and communicate
Measuring e-business success
Website metrics
Web analytics
e-Business challenges and benefits
Protecting consumers
Leveraging existing systems
Increasing liability
Providing security
Adhering to taxation rules
Trends in e-business: e-government and m-business
e-Government
SECTION 3.2 // MOBILITY: THE BUSINESS VALUE OF A WIRELESS WORLD
m-Business: supporting ‘anywhere’ business
Benefits of business mobility
Enhances mobility
Provides immediate data access
Increases location and monitoring capability
Improves workflow
Provides mobile business opportunities
Provides an alternative to wiring
Challenges of business mobility
Protecting against theft
Protecting wireless connections
CLOSING CASE STUDIES
Closing Case Study 3.1: Grocery shopping online
Closing Case Study 3.2: Shoes of Prey
Critical business thinking
Apply your knowledge
CHAPTER 4 DECISIONS AND PROCESSES
OPENING CASE STUDY Content streaming on demand
SECTION 4.1 // DECISION-MAKING SYSTEMS
Decision making
The decision-making process
Decision-making essentials
Operational
Managerial
Strategic
Metrics: measuring success
Efficiency and effectiveness metrics
The interrelationship between efficiency and effectiveness MIS metrics
Benchmarking—baseline metrics
Visualisation
The future: artificial intelligence
Expert systems
Neural networks
Genetic algorithms
Intelligent agents
Virtual reality
SECTION 4.2 // BUSINESS PROCESSES
Evaluating business processes
Support: changing business processes with MIS
Business process improvement
Business process re-engineering
Business process management
Is BPM for business or IT?
BPM risks and rewards
Business process modelling
The future: business process modelling and management
CLOSING CASE STUDIES
Closing Case Study 4.1: True confessions—of an airline revenue manager
Closing Case Study 4.2: Using virtual reality to improve business decisions
Critical business thinking
Apply your knowledge
PART 2 ESSENTIALS OF INFORMATION SYSTEMS
CHAPTER 5 TECHNICAL FUNDAMENTALS
OPENING CASE STUDY Supercell: concentrates on games not infrastructure
SECTION 5.1 // HARDWARE AND SOFTWARE BASICS
The business benefits of a solid MIS infrastructure
Hardware basics
Central processing unit
Primary storage
Secondary storage
Input devices
Output devices
Communication devices
Computer categories
Software basics
System software
Application software
SECTION 5.2 // COMMUNICATION NETWORKS
Networks
Network components
Architecture
Topology
Protocols
Media
Network types
Local area network (LAN)
Wide area network (WAN)
Metropolitan area network (MAN)
Wireless networks
Network transmission speeds
Broadband connection types
Network security
Network providers
Networks and mobile phones
Addressing privacy concerns around RFID and LBS
CLOSING CASE STUDIES
Closing Case Study 5.1: Everything to do with IT changes all the time: keeping up after you graduate
Closing Case Study 5.2: Advanced computing infrastructure may lower the price of your next cuppa
Critical business thinking
Apply your knowledge
CHAPTER 6 SYSTEMS DEVELOPMENT AND PROJECT MANAGEMENT
OPENING CASE STUDY Australia Post: staying relevant in the e-business era
SECTION 6.1 // DEVELOPING ENTERPRISE APPLICATIONS
Developing software
The systems development life cycle
Traditional software development methodology
Waterfall methodology
Agile software development methodologies
Implementing agile methodologies
Developing successful software
Having unclear or missing business requirements
Poor communication between management and the development team
Inadequate project management
Skipping SDLC phases
Changing technology
Catering for the cost of finding errors in the SDLC
SECTION 6.2 // PROJECT MANAGEMENT
Managing software development projects
The triple constraint
Project participants
Choosing strategic projects
Understanding project planning
Project charter
Project plan
Managing projects
Managing people
Managing communications
Managing change
Outsourcing projects
Outsourcing benefits
Outsourcing challenges
CLOSING CASE STUDIES
Closing Case Study 6.1: Why do large government IT projects fail? HealthSMART project lets Victorian health services down
Closing Case Study 6.2: myki: an integrated travel card for Victoria
Critical business thinking
Apply your knowledge
CHAPTER 7 ENTERPRISE ARCHITECTURE AND SECURITY
OPENING CASE STUDY Sony hack stops the world: well, Sony’s world
SECTION 7.1 // ENTERPRISE ARCHITECTURE
The business benefits of solid enterprise architecture
Supporting operations: information architecture
Backup and recovery
Disaster recovery
Business continuity planning
Supporting change: infrastructure architecture
Accessibility
Availability
Maintainability
Portability
Reliability
Scalability
Usability
Supporting the environment: sustainable enterprise architecture
Cluster computing
Grid computing
Cloud computing
Virtualisation
Making enterprise architecture green(er)
Increased electronic waste
Increased energy consumption
Increased carbon emissions
SECTION 7.2 // ENTERPRISE SECURITY
Protecting intellectual assets
The first line of defence: people
The second line of defence: technology
People: authentication and authorisation
Data: prevention and resistance
Attacks: detection and response
Hackers and viruses
Preventing viruses on a mobile device
CLOSING CASE STUDIES
Closing Case Study 7.1: Developing an enterprise-wide architecture within Insurance Australia Group
Closing Case Study 7.2: Migration to Google docs: Bleeding Technology Pty Ltd
Critical business thinking
Apply your knowledge
PART 3 ENTERPRISE INFORMATION SYSTEMS
CHAPTER 8 QUALITY DATA AND BUSINESS INTELLIGENCE
OPENING CASE STUDY Chupa Chups: how sweet it is
SECTION 8.1 // DATA, INFORMATION AND DATABASES
The business value of high-quality information
Information type—transactional or analytical
Information timeliness
Information quality
Information governance
Storing data
Storing data elements: entities and attributes
Keys to data
The business benefits of a relational database
Increased flexibility
Increased scalability and performance
Reduced information redundancy
Increased information integrity (quality)
Increased information security
Integrating information among multiple databases
Integration tools
The drawback of not integrating databases
Data warehousing
Multidimensional analysis
Information cleansing or scrubbing
SECTION 8.2 BUSINESS INTELLIGENCE (BI)
Data mining
Data mining tools
Cluster analysis
Statistical analysis
Association detection
Big data
Relationship between data warehousing and data mining
Business intelligence (BI)
Business benefits of BI
BI software/tools
Data management tools
Data discovery tools
Reporting tools
BI, business analytics and data science: similar but different
CLOSING CASE STUDIES
Closing Case Study 8.1: XBRL and business information supply chains: enhancing business-to-government reporting
Closing Case Study 8.2: Data-driven innovation (DDI)—set to lead the way!
Critical business thinking
Apply your knowledge
CHAPTER 9 ENTERPRISE INFORMATION SYSTEMS: ERP AND SCM
OPENING CASE STUDY Still sick after $1.25 billion: Queensland Health ERP
SECTION 9.1 // ENTERPRISE RESOURCE PLANNING (ERP)
ERP fundamentals
The evolution of ERP
ERP components
Core ERP components
Extended ERP components
e-Business
Business intelligence (BI)
Supply chain management (SCM)
Customer relationship management (CRM)
Integrating ERP
ERP metrics
Choosing ERP software
Challenges of ERP
The future of ERP
SECTION 9.2 // SUPPLY CHAIN MANAGEMENT (SCM)
Supply chain fundamentals
Seven principles of SCM
The benefits of SCM
Improved visibility
Improve collaboration
Increased profitability
SCM metrics
The challenges of SCM
The future of SCM
Cloud computing and SCM
CLOSING CASE STUDIES
Closing Case Study 9.1: GoPro goes into the cloud
Closing Case Study 9.2: ERP system takes ATE tankers to the next level
Critical business thinking
Apply your knowledge
CHAPTER 10 ENTERPRISE INFORMATION SYSTEMS: CRM AND COLLABORATION SYSTEMS
OPENING CASE STUDY Bosch—power from the people
SECTION 10.1 // CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
CRM fundamentals
Phases in CRM
Types of CRM
Operational CRM
Analytical CRM
Collaborative CRM
The benefits of CRM
CRM metrics
The challenges of CRM
The future of CRM
SECTION 10.2 // COLLABORATION SYSTEMS AND TECHNOLOGIES
What is collaboration?
Collaborators
Collaboration systems
Knowledge management systems
Content management systems
Workflow management systems
Groupware systems
Collaboration technologies
File storage and sharing
Wikis
Instant messaging
Conferencing
Social networking analysis
CLOSING CASE STUDIES
Closing Case Study 10.1: Creating enterprise resource planning (ERP) software beautifully
Closing Case Study 10.2: CRM systems: giving customers that uncanny valley feeling
Critical business thinking
Apply your knowledge
PART 4 BUSINESS AND TRANSFORMATION
CHAPTER 11 ETHICS, PRIVACY, SOCIAL MEDIA AND FUTURE TRENDS
OPENING CASE STUDY Bitcoin: a currency revolution?
SECTION 11.1 // ETHICS AND PRIVACY
Information ethics
Information does not have ethics; people do
Privacy in the information age: an overview
Privacy in Australia
Developing information management policies
Ethical computer use policy
Information privacy policy
Acceptable use policy
Internet use policy
Email privacy policy
Anti-spam policy
Social media use in business
Workplace monitoring policy
Monitoring technologies
Protecting privacy: handling personal information
Privacy statements
Third-party privacy programs
Global information privacy issues
Europe
The United States
Cloud computing and trans-border privacy considerations
SECTION 11.2 // SOCIAL MEDIA
Social media and today’s business
Managing social media
SECTION 11.3 // FUTURE TRENDS
Reasons to watch trends
Trends shaping the future of business
The world’s population projected to be 9 billion by 2050
People in developed countries are living longer
Advances in communication technologies are changing the way we live and work
The growth in information industries is creating a knowledge-dependent global society
The global economy is becoming more integrated
The economy and society are dominated by technology
The pace of technological innovation is increasing
Time is becoming one of the world’s most precious commodities
CLOSING CASE STUDIES
Closing Case Study 11.1: The Facebook experiment: legal—yes, but ethical?
Closing Case Study 11.2: Privacy, copyright and online piracy of Dallas Buyers Club
Critical business thinking
Apply your knowledge
PART 5 EXPAND YOUR KNOWLEDGE MODULES
ABOUT THE MODULES
GLOSSARY
INDEX
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Tags: Kathy Lynch, Paige Baltzan, Julie Fisher, Business Driven