Business Essentials 12th by Ronald Ebert, Ricky Griffin ISBN ‎ 0134728394 978-0134728391

Business Essentials 12th by Ronald Ebert, Ricky Griffin – Ebook PDF Instant Download/Delivery: 0134728394,  978-0134728391
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Product details: 

ISBN 10:  ‎ 0134728394

ISBN 13:   978-0134728391

Author: Ronald Ebert, Ricky Griffin

For introductory business courses.

Focus on the practical skills and important developments in business

The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses — and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 12th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning about, and making this text the most current and relevant one available on the market.

Also available with MyLab Intro to Business

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Note: You are purchasing a standalone product; MyLab Intro to Business does not come packaged with this content. Students, if interested in purchasing this title with MyLab Intro to Business, ask your instructor for the correct package ISBN and Course ID. Instructors, contac

Business Essentials 12th Table of contents: 

• Introduction to Business

  • What is Business?
  • The Role of Business in Society
  • Types of Businesses: For-Profit, Non-Profit, and Social Enterprises
  • Trends in Business Today

• Business Ethics and Social Responsibility

  • Defining Business Ethics
  • Ethical Decision-Making and Corporate Social Responsibility (CSR)
  • Corporate Governance and Ethical Leadership
  • Sustainability in Business

• The Global Environment of Business

  • The Globalization of Business
  • International Trade and Investment
  • Global Economic Systems
  • Cultural Considerations in International Business

• Entrepreneurship and Small Business

  • What is Entrepreneurship?
  • Characteristics of Successful Entrepreneurs
  • Starting and Financing a Small Business
  • Challenges Faced by Entrepreneurs

• Management and Leadership

  • The Functions of Management: Planning, Organizing, Leading, and Controlling
  • Leadership Styles and Theories
  • Motivating Employees
  • Decision Making in Management

• Organizational Structure and Behavior

  • Organizational Design and Structure
  • Organizational Culture and Behavior
  • Teams and Teamwork
  • Communication in Organizations

• Human Resources Management

  • Recruitment, Selection, and Placement
  • Training and Development
  • Compensation and Benefits
  • Labor Relations and Employment Laws

• Marketing and Market Research

  • The Marketing Mix: Product, Price, Place, and Promotion
  • Understanding Consumer Behavior
  • Market Segmentation and Targeting
  • Marketing Research and Strategy

• Sales and Customer Relationship Management

  • The Sales Process
  • Building Customer Relationships
  • Sales Techniques and Closing the Deal
  • Using Technology in Sales and CRM

• Operations Management

  • The Role of Operations in Business
  • Production and Service Operations
  • Supply Chain Management
  • Quality Control and Improvement

• Financial Management and Accounting

  • Understanding Financial Statements (Income Statement, Balance Sheet, Cash Flow Statement)
  • Budgeting and Financial Planning
  • Sources of Finance for Businesses
  • Financial Ratios and Performance Analysis

• Business Law and Ethics

  • Contracts and Business Law
  • Intellectual Property and Consumer Protection
  • Legal Structures of Business Entities
  • Ethical Considerations in Business Law

• Technology and Innovation in Business

  • The Role of Technology in Business
  • Innovation and Competitive Advantage
  • E-Commerce and Digital Transformation
  • Managing Information Technology in Organizations

• Business Strategy and Competitive Advantage

  • The Strategic Planning Process
  • Analyzing the Competitive Environment
  • Business-Level and Corporate-Level Strategies
  • Strategic Implementation and Control

• Financial Markets and Investments

  • The Role of Financial Markets
  • Stock Markets and Bonds
  • Investment Strategies and Portfolio Management
  • Risk and Return in Investing

• Public Relations and Communication

  • The Role of Public Relations in Business
  • Crisis Management and Communication
  • Digital Communication and Social Media
  • Writing Business Proposals and Reports

• The Future of Business

  • Emerging Trends and Challenges in Business
  • The Impact of Technology on Future Business Practices
  • Sustainability and Future Business Models
  • The Evolving Global Business Landscape

• Appendices

  • A: Glossary of Key Business Terms
  • B: Additional Resources for Business Students
  • C: Index

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Ronald Ebert,Ricky Griffin,Business Essentials