Business Research Methods 9th Edition by William Zikmund, Barry Babin, Jon Carr, Mitch Griffin ISBN 1111826927 978-1111826925
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ISBN 10: 1111826927
ISBN 13: 978-1111826925
Author: William Zikmund, Barry Babin, Jon Carr, Mitch Griffin
This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
Business Research Methods 9th Table of contents:
Part 1: Introduction
Ch 1: The Role of Business Research
Learning Outcomes
Chapter Vignette: ESPN Hits a Home Run by Leveraging the Power of Its Business Research
Introduction
The Nature of Business Research
Managerial Value of Business Research
When is Business Research Needed?
Business Research in the Twenty-First Century
Overview
Summary
Key Terms and Concepts
Questions for Review and Critical Thinking
Research Activities
Ch 2: Information Systems and Knowledge Management
Learning Outcomes
Chapter Vignette: Delivery, Data, and UPS
Introduction
Information, Data, and Intelligence
The Characteristics of Valuable Information
Knowledge Management
Global Information Systems
Decision Support Systems
The Internet and Research
Summary
Key Terms and Concepts
Questions for Review and Critical Thinking
Research Activities
Ch 3: Theory Building
Learning Outcomes
Chapter Vignette: Theory and Practice
Introduction
Research Concepts, Constructs, Propositions, Variables, and Hypotheses
Understanding Theory
The Scientific Method
Practical Value of Theories
Summary
Key Terms and Concepts
Questions for Review and Critical Thinking
Research Activities
Ch 4: The Business Research Process: An Overview
Learning Outcomes
Chapter Vignette: Getting (and Keeping) Up to Speed: Hoover’s Helps HP
Introduction
Decision Making
Types of Business Research
Stages in the Research Process
The Research Program Strategy
Summary
Key Terms and Concepts
Questions for Review and Critical Thinking
Research Activities
Ch 5: The Human Side of Business Research: Organizational and Ethical Issues
Learning Outcomes
Chapter Vignette: I Can’t Share This Report!
Introduction
Organizational Structure of Business Research
Research Suppliers and Contractors
Ethical Issues in Business Research
Summary
Key Terms and Concepts
Questions for Review and Critical Thinking
Research Activities
Part 2: Beginning Stages of the Research Process
Ch 6: Problem Definition: The Foundation of Business Research
Learning Outcomes
Chapter Vignette: Deland Trucking Has a “Recruitment” Problem
Introduction
The Problem-Definition Process
Clarity in Research Questions and Hypotheses
How Much Time should be Spent on Problem Definition?
The Research Proposal
Summary
Key Terms and Concepts
Questions for Review and Critical Thinking
Research Activities
Ch 7: Qualitative Research Tools
Learning Outcomes
Chapter Vignette: What’s in the Van?
Introduction
What is Qualitative Research?
Qualitative “versus” Quantitative Research
Orientations to Qualitative Research
Common Techniques Used in Qualitative Research
Exploratory Research in Science and in Practice
Summary
Key Terms and Concepts
Questions for Review and Critical Thinking
Research Activities
Ch 8: Secondary Data Research in a Digital Age
Learning Outcomes
Chapter Vignette: Business Facts on a Grand Scale
Introduction
Typical Objectives for Secondary Data Research Designs
Sources of Secondary Data
Single-Source Data-Integrated Information
Sources for Global Research
Summary
Key Terms and Concepts
Questions for Review and Critical Thinking
Research Activities
Part 3: Research Methods for Collecting Primary Data
Ch 9: Survey Research: An Overview
Learning Outcomes
Chapter Vignette: Media Phones-The Next Wave of Communication Technology?
Introduction
Using Surveys
Errors in Survey Research
Classifying Survey Research Methods
Total Quality Management and Customer Satisfaction Surveys
Summary
Key Terms and Concepts
Questions for Review and Critical Thinking
Research Activities
Ch 10: Survey Research: Communicating with Respondents
Learning Outcomes
Chapter Vignette: Mobile Surveys Catching on, and Catching Respondents “On the Go”!
Introduction
Interviews as Interactive Communication
Personal Interviews
Telephone Interviews
Self-Administered Questionnaires
Self-Administered Questionnaires Using Other Forms of Distribution
Selecting the Appropriate Survey Research Design
Pretesting
Ethical Issues in Survey Research
Summary
Key Terms and Concepts
Questions for Review and Critical Thinking
Research Activities
Ch 11: Observation Methods
Learning Outcomes
Chapter Vignette: Mystery Diner at Seasons Restaurant
Introduction
Observation in Business Research
Observation of Human Behavior
Observation of Physical Objects
Content Analysis
Mechanical Observation
Summary
Key Terms and Concepts
Questions for Review and Critical Thinking
Research Activities
Ch 12: Experimental Research
Learning Outcomes
Chapter Vignette: Testing Web Protocols for Financial Markets
Introduction
Creating an Experiment
Designing an Experiment to Minimize Experimental Error
Demand Characteristics
Establishing Control
Ethical Issues in Experimentation
Practical Experimental Design Issues
Issues of Experimental Validity
Classification of Experimental Designs
Summary
Key Terms and Concepts
Questions for Review and Critical Thinking
Research Activities
Part 4: Measurement Concepts
Ch 13: Measurement and Scaling Concepts
Learning Outcomes
Chapter Vignette: Money Matters?
Introduction
What Do I Measure?
Levels of Scale Measurement
Index Measures
Three Criteria for Good Measurement
Summary
Key Terms and Concepts
Questions for Review and Critical Thinking
Research Activities
Ch 14: Attitude Measurement
Learning Outcomes
Chapter Vignette: Heat and Smoke-What Keeps Them Happy?
Introduction
Attitudes as Hypothetical Constructs
Techniques for Measuring Attitudes
Attitude Rating Scales
Measuring Behavioral Intention
Ranking
Other Methods of Attitude Measurement
Selecting a Measurement Scale: Some Practical Decisions
Summary
Key Terms and Concepts
Questions for Review and Critical Thinking
Research Activity
Ch 15: Questionnaire Design
Learning Outcomes
Chapter Vignette: J.D. Power Asks: It’s Interesting, but Do You Really Want It?
Introduction
Questionnaire Quality and Design: Basic Considerations
Wording Questions
Guidelines for Constructing Questions
What is the Best Question Sequence?
What is the Best Layout?
How Much Pretesting and Revising are Necessary?
Designing Questionnaires for Global Markets
Summary
Key Terms and Concepts
Questions for Review and Critical Thinking
Research Activity
Appendix 15A: Question Wording and Measurement Scales for Commonly Researched Topics
Part 5: Sampling and Fieldwork
Ch 16: Sampling Designs and Sampling Procedures
Learning Outcomes
Chapter Vignette: Changing Pocketbook Problems for Today’s Families
Introduction
Sampling Terminology
Why Sample?
Practical Sampling Concepts
Random Sampling and Nonsampling Errors
Probability versus Nonprobability Sampling
Nonprobability Sampling
Probability Sampling
What is the Appropriate Sample Design?
Internet Sampling is Unique
Summary
Key Terms and Concepts
Questions for Review and Critical Thinking
Research Activities
Ch 17: Determination of Sample Size: A Review of Statistical Theory
Learning Outcomes
Chapter Vignette: Federal Reserve Finds Cards are Replacing Cash
Introduction
Making Data Usable
The Normal Distribution
Population Distribution, Sample Distribution, and Sampling Distribution
Central-Limit Theorem
Estimation of Parameters
Sample Size
A Reminder about Statistics
Summary
Key Terms and Concepts
Questions for Review and Critical Thinking
Research Activities
Ch 18: Fieldwork
Learning Outcomes
Chapter Vignette: Software for Fieldwork? Ask Askia
Introduction
The Nature of Fieldwork
Who Conducts the Fieldwork?
In-House Training for Inexperienced Interviewers
Principles of Good Interviewing
Fieldwork Management
Supervision of Fieldworkers
Summary
Key Terms and Concepts
Questions for Review and Critical Thinking
Research Activity
Part 6: Data Analysis and Presentation
Ch 19: Editing and Coding: Transforming Raw Data into Information
Learning Outcomes
Chapter Vignette: Coding What a Person’s Face “Says”
Introduction
Stages of Data Analysis
Editing
Coding
Summary
Key Terms and Concepts
Questions for Review and Critical Thinking
Research Activities
Ch 20: Basic Data Analysis: Descriptive Statistics
Learning Outcomes
Chapter Vignette: Choose Your “Poison”
Introduction
The Nature of Descriptive Analysis
Tabulation
Cross-Tabulation
Data Transformation
Calculating Rank Order
Tabular and Graphic Methods of Displaying Data
Computer Programs for Analysis
Interpretation
Summary
Key Terms and Concepts
Questions for Review and Critical Thinking
Research Activities
Ch 21: Univariate Statistical Analysis
Learning Outcomes
Chapter Vignette: Well, are They Satisfied or Not?
Introduction
Hypothesis Testing
Choosing the Appropriate Statistical Technique
The t-Distribution
The Chi-Square Test for Goodness of Fit
Hypothesis Test of a Proportion
Additional Applications of Hypothesis Testing
Summary
Key Terms and Concepts
Questions for Review and Critical Thinking
Research Activities
Ch 22: Bivariate Statistical Analysis: Differences between Two Variables
Learning Outcomes
Chapter Vignette: Gender Differences and Double Standards in Ethical Perceptions
Introduction
What is the Appropriate Test of Difference?
Cross-Tabulation Tables: The X2 Test for Goodness-of-Fit
The t-Test for Comparing Two Means
The Z-Test for Comparing Two Proportions
Analysis of Variance (ANOVA)
Summary
Key Terms and Concepts
Questions for Review and Critical Thinking
Research Activities
Appendix 22A: Manual Calculation of an F-Statistic
Appendix 22B: ANOVA for Complex Experimental Designs
Ch 23: Bivariate Statistical Analysis: Measures of Association
Learning Outcomes
Chapter Vignette: Bringing Your Work to Your Home (and Bringing Your Home to Work)
Introduction
The Basics
Simple Correlation Coefficient
Regression Analysis
Summary
Key Terms and Concepts
Questions for Review and Critical Thinking
Research Activities
Appendix 23A: Arithmetic behind OLS
Ch 24: Multivariate Statistical Analysis
Learning Outcomes
Chapter Vignette: Cowabunga Never Goes Out of Style
Introduction
Classifying Multivariate Techniques
Analysis of Dependence
Analysis of Interdependence
Summary
Key Terms and Concepts
Questions for Review and Critical Thinking
Research Activities
Ch 25: Communicating Research Results: Report Generation, Oral Presentation, and Follow-Up
Learning Outcomes
Chapter Vignette: A Business Report Title (and Nothing Else)-Tips to Get Started
Introduction
Insights from the Communications Model
The Report in Context
Report Format
Effective Use of Graphic Aids
The Oral Presentation
Reports on the Internet or Intranet
The Research Follow-Up
Summary
Key Terms and Concepts
Questions for Review and Critical Thinking
Research Activities
Part 7: Comprehensive Cases with Computerized Databases
Comprehensive Cases
Case 1: Running the Numbers: Does It Pay?
Case 2: Attiring Situation
Case 3: Values and the Automobile Market
Case 4: TABH, INC., Automotive Consulting
Case 5: The Atlanta Braves
Case 6: Knowing the Way
Glossary of Frequently Used Symbols
Glossary
Endnotes
Index
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Tags: William Zikmund, Barry Babin, Jon Carr, Mitch Griffin, Business Research Methods