Business Research Methods and Statistics Using SPSS 1st edition by Robert P Burns, Richard Burns – Ebook PDF Instant Download/Delivery: 1446241585, 9781446241585
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Product details:
ISBN 10: 1446241585
ISBN 13: 9781446241585
Author: Robert P Burns, Richard Burns
Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained. The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to: – Understand the importance and application of statistics and quantitative methods in the field of business – Design effective research studies – Interpret statistical results – Use statistical information meaningfully – Use SPSS confidently
Business Research Methods and Statistics Using SPSS 1st Table of contents:
Part 1 General Orientation to Research in Business and Management
1 Research, Statistics and Business Decisions
2 Contrasting Philosophies and Approaches to Research
3 Ethical Issues in Research
4 Selecting the Topic and Conducting a Literature Review
5 Theory, Problem Definition, Frameworks, and Research Design
Part 2 Entering, Describing and Obtaining Data
6 How to Enter Data into SPSS and Undertake Initial Screening
7 Describing and Presenting Your Data
8 Normal Distribution, Probability and Statistical Significance
9 Sampling Issues
10 Hypothesis Formation, Types of Error and Estimation
11 Effect Size and Power
Part 3 Statistically Analyzing Data
12 Hypothesis Testing for Differences Between Means and Proportions
13 Analysis of Variance Techniques (ANOVA)
14 Chi Square
15 Methods of Correlation: Testing Hypotheses of Relationships
16 Prediction and Regression
17 Reliability and Validity
18 Factor Analysis
Part 4 Survey Methods for Research in Business and Management
19 Attitude Questionnaires and Measurement
20 Structured Interviewing and Questionnaire Surveys
Part 5 Reporting and Presenting Research
21 Writing Up and Communicating Research
Index
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Tags: Robert P Burns, Richard Burns, Business Research, Statistics Using