Cambridge IGCSE and O Level Business Studies 5th edition by Karen Borrington, Peter Stimpson ISBN 1510420096 9781510420090

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Product details:

ISBN 10: 1510420096
ISBN 13: 9781510420090
Author: Karen Borrington, Peter Stimpson

Exam board: Cambridge Assessment International Education Level: IGCSE Subject: Business Studies First teaching: September 2018 First exams: Summer 2020 This title is endorsed by Cambridge Assessment International Education to support the full syllabus for examination from 2020. Discover business theory beyond the classroom by exploring real-world international businesses through case studies; rely on a tried-and-tested Student’s Book to ensure full coverage of the latest Cambridge IGCSE and O Level Business Studies syllabuses (0450/0986/7115). – Encourage understanding with engaging case studies and clear and lively text gradually building content knowledge. – Develop application and evaluation skills with hundreds of engaging activities and examination-style questions throughout. – Deepen understanding through systematic syllabus coverage and a spiral structure revisiting material in a structured way. – Navigate the syllabuses confidently with subject outlines clearly defined at the start of each chapter and syllabus-matching section headings. – Check understanding with revision checklists enabling reflection, and suggested further practice. – Reinforce learning with selected answers and additional multiple-choice questions as well as a glossary of key terms online. – Answers are available in the Boost Core Subscription Available in this series: Student Textbook Fifth edition (ISBN 9781510421233) Student Book Boost eBook (ISBN 9781398333826) Boost Core Subscription (ISBN 9781398341036) Workbook (ISBN 9781510421257) Study and Revision Guide (ISBN 9781510421264)

Cambridge IGCSE and O Level Business Studies 5th Table of contents:

SECTION 1 Understanding business activity

1 Business activity

2 Classification of businesses

3 Enterprise, business growth and size

4 Types of business organisation

5 Business objectives and stakeholder objectives

Case study

SECTION 2 People in business

6 Motivating employees

7 Organisation and management

8 Recruitment, selection and training of employees

9 Internal and external communication

Case study

SECTION 3 Marketing

10 Marketing, competition and the customer

11 Market research

12 The marketing mix: product

13 The marketing mix: price

14 The marketing mix: place

15 The marketing mix: promotion

16 Technology and the marketing mix

17 Marketing strategy

Case study

SECTION 4 Operations management

18 Production of goods and services

19 Costs, scale of production and break-even analysis

20 Achieving quality production

21 Location decisions

Case study

SECTION 5 Financial information and financial decisions

22 Business finance: needs and sources

23 Cash flow forecasting and working capital

24 Income statements

25 Statement of financial position

26 Analysis of accounts

Case study

SECTION 6 External influences on business issues

27 Economic issues

28 Environmental and ethical issues

29 Business and the international economy

Case study

Index

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Tags: Karen Borrington, Peter Stimpson, Cambridge IGCSE, Business Studies