The Cold Start Problem How to Start and Scale Network Effects 1st Edition by Andrew Chen – Ebook PDF Instant Download/Delivery: 0062969749, 978-0062969743
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Product details:
ISBN 10: 0062969749
ISBN 13: 978-0062969743
Author: Andrew Chen
A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded “cold start problem”—by leveraging network effects to launch and scale toward billions of users. Although software has become easier to build, launching and scaling new products and services remains difficult. Startups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect,” where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them, whether they’re messaging apps, workplace collaboration tools, or marketplaces. Network effects provide a path for fledgling products to break through, attracting new users through viral growth and word of mouth. Yet most entrepreneurs lack the vocabulary and context to describe them—much less understand the fundamental principles that drive the effect. What exactly are network effects? How do teams create and build them into their products? How do products compete in a market where every player has them? Andrew Chen draws on his experience and on interviews with the CEOs and founding teams of LinkedIn, Twitch, Zoom, Dropbox, Tinder, Uber, Airbnb, and Pinterest to offer unique insights in answering these questions. Chen also provides practical frameworks and principles that can be applied across products and industries. The Cold Start Problem reveals what makes winning networks thrive, why some startups fail to successfully scale, and, most crucially, why products that create and compete using the network effect are vitally important today.
Table of contents:
Part I: Network Effects
1. What’s a Network Effect, Anyway?
2. A Brief History
3. Cold Start Theory
Part II: The Cold Start Problem
4. Tiny Speck
5. Anti-Network Effects
6. The Atomic Network—Credit Cards
7. The Hard Side—Wikipedia
8. Solve a Hard Problem—Tinder
9. The Killer Product—Zoom
10. Magic Moments—Clubhouse
Part III: The Tipping Point
11. Tinder
12. Invite-Only—Linkedin
13. Come for the Tool, Stay for the Network—Instagram
14. Paying Up for Launch—Coupons
15. Flintstoning—Reddit
16. Always Be Hustlin’—Uber
Part IV: Escape Velocity
17. Dropbox
18. The Trio of Forces
19. The Engagement Effect—Scurvy
20. The Acquisition Effect—PayPal
21. The Economic Effect—Credit Bureaus
Part V: The Ceiling
22. Twitch
23. Rocketship Growth—T2D3
24. Saturation—eBay
25. The Law of Shitty Clickthroughs—Banner Ads
26. When the Network Revolts—Uber
27. Eternal September—Usenet
28. Overcrowding—YouTube
Part VI: The Moat
29. Wimdu versus Airbnb
30. Vicious Cycle, Virtuous Cycle
31. Cherry Picking—Craigslist
32. Big Bang Failures—Google+
33. Competing over the Hard Side—Uber
34. Bundling—Microsoft
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Tags: Andrew Chen, Cold, Problem, Network, Scale