Consumer Behavior and Culture Consequences for Global Marketing and Advertising 2nd edition by Marieke de Mooij ISBN ‎1412979900 978-1412979900

Consumer Behavior and Culture Consequences for Global Marketing and Advertising 2nd edition by Marieke de Mooij – Ebook PDF Instant Download/Delivery: 1412979900, 978-1412979900
Full download Consumer Behavior and Culture Consequences for Global Marketing and Advertising 2nd edition after payment

Product details:

ISBN 10: ‎ 1412979900
ISBN 13: 978-1412979900
Author: Marieke de Mooij 

The Second Edition of this popular text brings up-to-date Marieke de Mooij′s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students―tomorrow′s marketing professionals―to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition′s discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.

Consumer Behavior and Culture Consequences for Global Marketing and Advertising 2nd Table of contents:

Chapter1 : Introduction

Chapter 2: Content

Chapter 3: Conclusion 

Chapter 4: Appendices

Chapter 5: Glossary

Chapter 6: References 

Chapter 7: Index

People also search for Consumer Behavior and Culture Consequences for Global Marketing and Advertising 2nd :

impact of consumer behaviour

consumer culture cause and effect

consumer culture effects

culture and consumer behavior

consumer culture negative impacts

Tags: Marieke de Mooij, Consumer Behavior, Culture Consequences, Global Marketing