Consumer Behavior & Marketing Strategy 9th Edition by Paul Peter, Jerry Olson – Ebook PDF Instant Download/Delivery: 0073404764 , 978-0073404769
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Product details:
ISBN 10: 0073404764
ISBN 13: 978-0073404769
Author: Paul Peter, Jerry Olson
This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
Consumer Behavior & Marketing Strategy 9th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Paul Peter, Jerry Olson, Consumer Behavior, Marketing Strategy