Consumer Behaviour A European Perspective 6th Edition by Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret Hogg 1292116722 978-1292116723

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ISBN-10 ‏ : ‎ 1292116722

ISBN-13 ‏ : ‎ 978-1292116723

Author: Michael Solomon, Gary Bamossy, Soren Askegaard, Margaret Hogg

Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master’s students.

Consumer Behaviour A European Perspective 6th Table of contents:

Part A: Consumers in the Marketplace
Chapter 1: An Introduction To Consumer Behaviour
Chapter 2: A Consumer Society
Chapter 3: Shopping, Buying and Disposing
Part B: How Consumers See the World and Themselves
Chapter 4: Perception
Chapter 5: The Self
Chapter 6: Motivation, Lifestyles And Values
Part C: Consumers as Decision-Makers
Chapter 7: Learning and Memory
Chapter 8: Attitudes
Chapter 9: Individual Decision-Making
Part D: European Consumers and Their Social Groups
Chapter 10: Groups and Social Media
Chapter 11: European Family Structures, Household Decision-Making and Age Cohorts
Chapter 12: Income and Social Class
Part E: Culture and European Consumers
Chapter 13: Culture and Consumer Behaviour
Chapter 14: Cultural Change Processes
Chapter 15: Consumption And European Consumers Case

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