Consumer Behaviour A European Perspective 7th edition by Michael Solomon, Soren Askegaard, Margaret Hogg, Gary Bamossy ISBN 1292245468 9781292245461

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ISBN 10: 1292245468
ISBN 13: 9781292245461
Author: Michael Solomon, Soren Askegaard, Margaret Hogg, Gary Bamossy

Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world.   The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master’s students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways:  Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing academics talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book’s website at www.pearsoned.co.uk/solomon

Consumer Behaviour A European Perspective 7th Table of contents:

Part A: Consumers in the Marketplace
Chapter 1: Consumer Behaviour and Consumer Society

• Chapter Objectives
• Introduction
• Consumer Behaviour: People in the Marketplace
• Consumer Behaviour as a Process
• Consumer Research and Marketing Strategy
• Consumer Behaviour as a Field of Study
• Consumer Culture
• Global Consumer Culture
• The Politics of Consumption
• New Forms of Consumption: Sharing Stuff
• Chapter Summary
• Key Terms
• Consumer Behaviour Challenge
• Notes

Chapter 2: Shopping, Buying, and Disposing

• Chapter Objectives
• Introduction
• Consumers’ Choices
• Antecedent States
• Purchase Environment
• E-commerce: Clicks vs Bricks
• Servicescapes: Retailing as Theatre
• New Media and Technology in the Retail Scene
• Product Disposal
• Chapter Summary
• Key Terms
• Consumer Behaviour Challenge
• Notes
• Case Study A.1
• Case Study A.2

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Part B: How Consumers See the World and Themselves
Chapter 3: Perception and Meaning

• Chapter Objectives
• Introduction
• The Perceptual Process
• Sensory Systems
• Perceptual Selection
• The Meaning of Things
• A Branded World
• A Postmodern Consumer Culture?
• Chapter Summary
• Key Terms
• Consumer Behaviour Challenge
• Notes

Chapter 4: The Self

• Chapter Objectives
• Introduction
• Does the Self Exist?
• Products that Shape the Self: You Are What You Consume
• The Digital Self
• Gender Roles
• Body Image
• Chapter Summary
• Key Terms
• Consumer Behaviour Challenge
• Notes

Chapter 5: Motivation, Lifestyles, and Values

• Chapter Objectives
• Introduction
• The Motivation Process: Why Ask Why?
• Motivational Strength
• Motivational Direction
• Motivational Conflicts
• How Can We Classify Consumer Needs?
• Some Classifications of Consumer Needs
• Consumer Involvement
• Lifestyles, Consumer Identity, and Consumption Choices
• Lifestyle Marketing
• Psychographics
• Values
• The Means-End Chain Model
• Sustainability: A New Core Value?
• Chapter Summary
• Key Terms
• Consumer Behaviour Challenge
• Notes
• Case Study B.1
• Case Study B.2

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Part C: Consumers as Decision-Makers
Chapter 6: Learning and Memory

• Chapter Objectives
• Introduction
• Behavioural Learning Theories
• Marketing Applications of Learning Principles
• The Role of Learning in Memory
• Chapter Summary
• Key Terms
• Consumer Behaviour Challenge
• Notes

Chapter 7: Attitudes

• Chapter Objectives
• The Power of Attitudes
• The Function of Attitudes
• How Do We Form Attitudes?
• Attitudes and Consistency
• Measuring Attitudes
• Do Attitudes Predict Behaviour?
• How Do Marketers Change Attitudes?
• Chapter Summary
• Key Terms
• Consumer Behaviour Challenge
• Notes

Chapter 8: Decision-Making

• Chapter Objectives
• Introduction
• Hyperchoice
• Self-Regulation
• Cognitive Decision-Making
• Habitual Decision-Making
• Affective Decision-Making
• Chapter Summary
• Key Terms
• Consumer Behaviour Challenge
• Notes
• Case Study C.1
• Case Study C.2
• Case Study C.3

---

Part D: European Consumers and Their Social Groups
Chapter 9: Groups and Social Media

• Chapter Objectives
• Introduction
• Groups
• Social Power
• Reference Groups
• Conformity
• Word-of-Mouth Communication
• Opinion Leadership
• The Social Media Revolution
• Digital Word-of-Mouth
• Chapter Summary
• Key Terms
• Consumer Behaviour Challenge
• Notes

Chapter 10: European Families: Types, Structures, Decision-Making, and Age Cohorts

• Chapter Objectives
• Introduction
• The Family
• The Intimate Corporation: Family Decision-Making
• Children as Decision-Makers: Consumers-in-Training
• Age and Consumer Identity
• Chapter Summary
• Key Terms
• Consumer Behaviour Challenge
• Notes

Chapter 11: Income and Social Class

• Chapter Objectives
• Introduction
• Consumer Spending and Economic Behaviour
• Social Class
• How Social Class Affects Purchase Decisions
• Status Symbols
• Capital and Practices: Class-Based Lifestyles
• Chapter Summary
• Key Terms
• Consumer Behaviour Challenge
• Notes
• Case Study D.1
• Case Study D.2
• Case Study D.3

---

Part E: Culture and European Consumers
Chapter 12: Culture and Consumer Behaviour

• Chapter Objectives
• Introduction
• Culture and Consumption
• Cultural Systems
• Magic, Myths, and Rituals
• Sacred and Profane Consumption
• The Impact of Religion on Consumption
• Chapter Summary
• Key Terms
• Consumer Behaviour Challenge
• Notes

Chapter 13: Cultural Change Processes

• Chapter Objectives
• Introduction
• Modes of Cultural Production
• The Diffusion of Innovations
• The Fashion System
• Acculturation Processes
• Chapter Summary
• Key Terms
• Consumer Behaviour Challenge
• Notes
• Case Study E.1
• Case Study E.2
• Case Study E.3

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Glossary
Indexes
Back Cover

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