Instant download Consumer Behaviour Perspectives Findings and Explanations John O’Shaughnessy pdf, docx, kindle format all chapters after payment.
Product details:
- ISBN 10: 1350305227
- ISBN 13: 9781350305229 9781350305229
- Author: John O’Shaughnessy
Table contents:
Part 1. Introduction: Perspectivism and Other Basic Notions for Understanding the Nature of the Social Sciences
Part 2. Ethnopsychology (Folk Psychology)
Part 3. Ethnopsychology Continued: Application
Part 4. Behaviorism
Part 5. Psychoanalytic Psychology
Part 6. Cognitive Psychology: The Basic Perspective
Part 7. Cognitive Psychology Continued: Cognitive Psychology in Marketing
Part 8. Cognitive Neuroscience (and a Comment on Evolutionary Psychology or Sociobiology)
Part 9. Microeconomics (Rational Choice Theory)
Part 10. Behavioral Economics
Part 11. Social Psychology: Social Groups, Social Reference Groups and the Nature and Role of Emotion in Influencing Behavior
Part 12. Social Psychology Continued: Lewin’s Attitude Change Model, Strategies for Overcoming Resistance to Change, Motivation and Reversal Theory
Part 13. Sociology
Part 14. Cultural Anthropology
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