Contemporary Advertising and Integrated Marketing 14th Edition by Aren – Ebook PDF Instant Download/Delivery:9780071318389, 0071318380
Full dowload Contemporary Advertising and Integrated Marketing 14th Edition after payment
Product details:
• ISBN 10:0071318380
• ISBN 13:9780071318389
• Author:Aren
McGraw-Hill Higher Education, 2012. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
Contemporary Advertising and Integrated Marketing 14th Table of contents:
Part One Advertising Perspectives
Chapter 1: Advertising and IMC Today?
Chapter 2: The Big Picture: The Evolution of IMC
Chapter 3: The Big Picture: Economic and Regulatory Aspects
Chapter 4: The Scope of Advertising: From Local to Global
Part Two Crafting Marketing and Advertising Strategies
Chapter 5: Marketing and Consumer Behavior: The Foundations of Advertising
Chapter 6: Market Segmentation and the Marketing Mix: Determinants of Advertising Strategy
Chapter 7: Research: Gathering Information for Advertising Planning
Chapter 8: Marketing and IMC Planning
Chapter 9: Planning Media Strategy: Disseminating the Message
Part Three Creating Messages
Chapter 10: Creative Strategy and the Creative Process
Chapter 11: Creative Execution: Art and Copy
Chapter 12: Print, Electronic, and Digital Media, Production
Part Four Using Advertising Media
Chapter 13: Using Print Media
Chapter 14: Using Electronic Media: Television and Radio
Chapter 15: Using Digital Interactive Media
Chapter 16: Using Out-of-Home, Exhibitive, and Supplementary Media
Chapter 17: Introducing Social Media
Part Five Integrating Advertising with Other Elements of IMC
Chapter 18: Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion
Chapter 19: Relationship Building: Public Relations, Sponsorship, and Corporate Advertising
Epilogue Repositioning a Brand
Appendix A: Marketing Plan Outline
Appendix B: Advertising Plan Outline
People also search for Contemporary Advertising and Integrated Marketing 14th:
contemporary advertising 16th edition pdf
contemporary advertising examples
contemporary advertising pdf
contemporary advertising 17th edition pdf
contemporary advertising 16th edition
Reviews
There are no reviews yet.