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Contemporary Business 16th Edition by Louis Boone, David Kurtz ISBN 1118772393 9781118772393

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Product details:

ISBN 10: 1118772393
ISBN 13: 9781118772393
Author:  Louis E. Boone, David L. Kurtz

Boone and Kurtz, Contemporary Business 16th Edition, delivers solutions at the speed of business to stimulate curiosity, show relevance, promote creativity and prepare students for what’s ahead, in their academic and business careers. With thoroughly revised cases, fresh, current examples, and an updated video series, the 16th Edition provides insights into the many facets of business that contribute to the dynamic, ever changing world of work.

Table of contents:

  1. The Changing Face of Business
  2. Economic Challenges Facing Business Today
  3. International Business and Competing in World Markets
  4. Business Ethics and Social Responsibility
  5. Small Business and the Legal Forms of Business Ownership
  6. Entrepreneurship and Starting a Business
  7. Management, Leadership, and the Internal Organization
  8. Human Resource Management: From Recruitment to Labour Relations
  9. Top Performance through Empowerment, Teamwork, and Communication
  10. Production and Operations Management
  11. Using Technology to Manage Information
  12. Customer-Driven Marketing
  13. Product and Distribution Strategies
  14. Promotion and Pricing Strategies
  15. Trends in E-Commerce
  16. Understanding Accounting and Financial Statements
  17. The Financial System
  18. Financial Management

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