Contemporary Business 3rd Canadian Edition By Louis E. Boone

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Product details:

• ISBN 10: 1119501253
• ISBN 13: 9781119501251 
• Author: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer 

Contemporary Business, Third Canadian Edition, is a comprehensive introductory course. Rooted in the basics of business, this course provides students a foundation upon which to build a greater understanding of current business practices and issues that affect their lives. A wide variety of global issues, ideas, industries, technologies, and career insights are presented in a straightforward, application-based format. Written in a conversational style and edited for plain language, Contemporary Business ensure readability for all students, including students for whom English is their second language. The goal of this course is to improve a student’s ability to evaluate and provide solutions to today’s global business challenges and ultimately to thrive in today’s fast-paced business environment.

Table contents:

Chapter 1. The Changing Face of Business
Chapter 2. Business Ethics and Social Responsibility
Chapter 3. Economic Challenges Facing Business Today
Chapter 4. Competing in World Markets
Chapter 5. Forms of Business Ownership and Organization
Chapter 6. Starting Your Own Business: The Entrepreneurship Alternative
Chapter 7. Management, Leadership, and the Internal Organization
Chapter 8. Human Resource Management: From Recruitment to Labour Relations
Chapter 9. Top Performance through Empowerment, Teamwork, and Communication
Chapter 10. Production and Operations Management
Chapter 11. Customer-Driven Marketing
Chapter 12. Product and Distribution Strategies
Chapter 13. Promotion and Pricing Strategies
Chapter 14. Using Technology to Manage Information
Chapter 15. Understanding Accounting and Financial Statements
Chapter 16. The Financial System
Chapter 17. Financial Management

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