Contemporary Business 2nd Edition by Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer – Ebook PDF Instant Download/Delivery: 1119194334, 978-1119194330
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Product details:
ISBN 10: 1119194334
ISBN 13: 978-1119194330
Author: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer
Boone, Contemporary Business, Second Canadian Edition, provides a comprehensive, current, and contemporary solution to your introduction to business needs. Though still covering the traditional areas of an introduction to business course, the text takes a contemporary approach using current real-life examples to engage university and college students. Our authors are experienced professors with first-hand knowledge of the resources needed to meet the needs of introductory business students.
With a newly added continuing case featuring a Canadian company, Beau’s All Natural Brewing Company, new video cases, and video link updates per term, this text promises fresh, current materials for your introduction to business classes. Students will receive insights into the many facets of business that contribute to the dynamic, ever changing world of work.
Contemporary Business 2nd Table of contents:
Chapter 1 The Changing Face of Business
Chapter 2 Business Ethics and Social Responsibility
Chapter 3 Economic Challenges Facing Contemporary Business
Chapter 4 Competing in World Markets
Chapter 5 Forms of Business Ownership and Organization
Chapter 6 Starting Your Own Business: The Entrepreneurship Alternative
Chapter 7 Management, Leadership, and the Internal Organization
Chapter 8 Human Resource Management: From Recruitment to Labour Relations
Chapter 9 Top Performance Through Empowerment, Teamwork, and Communication
Chapter 10 Production and Operations Management
Chapter 11 Customer-Driven Marketing
Chapter 12 Product and Distribution Strategies
Chapter 13 Promotion and Pricing Strategies
Chapter 14 Using Technology to Manage Information
Chapter 15 Understanding Accounting and Financial Statements
Chapter 16 The Financial System
Chapter 17 Financial Management
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