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Contemporary Marketing Canadion 4th Edition by Kim Snow Louis Boone, David Kurtz, MacKenzie ISBN 0176530924 9780176530921

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Product details:

ISBN 10: 0176530924 
ISBN 13: 9780176530921
Author: Dr. Kim Snow Louis E. Boone, David L. Kurtz, Dr. H.F. (Herb) MacKenzie 

Contemporary Marketing

The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate, emotional connection with loyal users and establish relationships with new users every step of the way. Just like the very best brands in the business world, Contemporary Marketing continues to evolve, both as a product and as a brand. This fourth Canadian edition of Contemporary Marketing continues to develop and grow with new cases and examples, as well as a new emphasis on social media. As with every good brand, the patterns of innovation and excellence established at the beginning have remained steadfast. The conversational style and example-driven content breathe life into the exciting concepts and issues facing today’s marketers and are at the core of Contemporary Marketing’s student-centered approach. In keeping with the tradition of innovation and excellence that has made Contemporary Marketing a success, this edition is available with MindTap, an online platform that provides a learning path that gets students thinking like marketers.

Table of contents:

  1. PART 1: Defining Marketing and the Marketing
  2. Chapter 1: Marketing: Creating Customer Value and Engagement
  3. Chapter 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, 
  4. PART 2: Understanding the Marketplace and Customer Value
  5. Chapter 3: Analyzing the Marketing Environment
  6. Chapter 4: Managing Marketing Information: to Gain Customer Insights
  7. Chapter 5: Consumer Markets and Buyer Behavior
  8. Chapter 6: Business Markets and Business Buyer Behavior
  9. Chapter 7: Customer-Driven Marketing Strategy: Creating Value for Target Customers
  10. Chapter 8: Products, Services, and Brands: Building Customer Value
  11. Chapter 9: New Product Development: and Product Life-Cycle Strategies
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