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Contemporary Strategic Management an Australasian Perspective 2nd Edition Paperback by Robert Grant ISBN 1118362551 9781118362556

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ISBN 10:   1118362551
ISBN 13: 978-1118362556
Author:    Robert M. Grant

Strategic management encourages us to consider all of the opportunities available to us and to be creative in the decisions we make. Strategic management, through its broad and encompassing nature, can be applied to improving outcomes in our daily lives, work or study and organisations of any size; even clubs, associations and charities.

This 2nd edition of Contemporary Strategic Management: An Australasian Perspective considers strategic management from a fundamental perspective – the philosophy that strategy can be used to increase the success and value created by any type of human endeavour. The text takes Robert Grant’s razor sharp focus on competitive advantage and applies it in a concise, engaging and accessible format for students in Australia, New Zealand and our neighbouring region.

The author team has refined the 2nd edition to present clear, comprehensive coverage of core topics and concepts in business strategy. With a focus on globalisation, ethics, sustainability and the rise of social media, the text presents real world examples and insightful grounding theory with equal aplomb.

The diversity of the new accompanying cases attests to the approach of the Australasian edition. From the evolution of Facebook to the grounding of Qantas; the ferocity of Australian supermarket wars to controversial Chinese bids for NBN contracts, students will relish the opportunity to analyse the full spectrum of organisations with a view to strategically defining their own professional futures.

Contemporary Strategic Management an Australasian Perspective 2nd  Table of contents:

Part 1 Introduction 1

Chapter 1. Strategy: concepts and perspectives 3

Chapter 2. Corporate governance and sustainability 39

Part 2. The Tools of Strategy analysis 77

Chapter 3. Goals, values and performance 79

Chapter 4. Industry analysis 111

Chapter 5. Analysing resources and capabilities 153

Part 3. The analysis of competitive advantage 185

Chapter 6. The nature and sources of competitive advantage 187

Chapter 7. Business-level strategies 223

Part 4. Strategy formulation and evaluation 247

Chapter 8. Corporate-level strategy 249

Chapter 9. Networks, partnerships and alliances 291

Chapter 10. Organisational structure and strategic control 315

Chapter 11. Global strategies and the multinational corporation 355

Chapter 12. Strategy evaluation 397

Part 5. Cases in strategic management 421

Case study 1. Facebook: the evolving strategy 423

Case study 2. The grounded kangaroo? An analysis of Qantas 427

Case study 3. Fortescue Metals Group Limited 433

Case study 4. The Australian supermarket industry 440

Case study 5. India’s cup of tea 445

Case study 6. Michael Hill International: controlled expansion and sustainable growth 450

Case study 7. Not just a game 462

Case study 8. AirAsia: getting everyone to fly 470

Case study 9. The North Australian Pastoral Company: corporate strategy in a changing climate 474

Case study 10. Managing the political factor: Huawei in Australia 484

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