Content Marketing Handbook How to Double the Results of Your Marketing Campaigns 1st edition by Robert Bly 1599186608 9781599186603

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Product details:

• ISBN 10:1599186608

• ISBN 13:9781599186603

• Author:Robert Bly 

 The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling.
Readers will learn how to:

• Create A-level content that gets noticed, gets read, and eliminates “content pollution”
• Overcome the biggest weakness of content marketing
• Double marketing response rates by adding lead magnets, bonus reports, and other free content offers
• Use content to build brands, enhance reputations, and stand out from the competition
• Plan, execute and measure content marketing in a multichannel environment
• Know when to stop giving away content and start asking for the orders

Content Marketing Handbook How to Double the Results of Your Marketing Campaigns 1st Table of contents:

The foundations of content marketing
Implementing content marketing tactics
Converting content marketing activity into sales

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