Controversies in Contemporary Advertising 2nd Kim Sheehan

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Product details:

• ISBN 10: 1483315436
• ISBN 13: 9781483315430 
• Author: Kim Bartel Sheehan 

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Table contents:

Part 1. Advertising, Its Supporters, and Its Critics
Part 2. Living in a Consumer Culture
Part 3. Advertising and the Media: Changes and Challenges
Part 4. How Advertising Is Regulated: Government and Industry
Part 5. Beyond Subliminal: The Pervasiveness of Persuasion
Part 6. Advertising Choices: Influences of Stereotypes and Taste
Part 7. Gender and Advertising: How Gender Shapes Meaning
Part 8. Advertising and Race: Examining the Melting Pot
Part 9. Advertising and Age, Sexual Orientation, and Ability: Marginalized or Mainstreamed?
Part 10. Children and Advertising: Emerging Consumers, Problematic Strategies
Part 11. Advertising Controversial Products: Bans and Beliefs
Part 12. Tobacco and Alcohol Advertising: Industries in Flux
Part 13. Advertising Prescription Drugs: Healthy Tactics or Risky Propositions?
Part 14. Political Advertising: Do “We The People” Still Matter?
Part 15. Socially Responsible Advertising: Does a Brand Have a Conscience?
Part 16. Online Advertising: The Ever-Evolving Landscape
Part 17. Advertising: Being Ethical Advertisers in a Challenging Age

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