The Creative Economy How People Make Money from Ideas 1st edition by John Howkins – Ebook PDF Instant Download/Delivery: 0140287949 , 978-0140287943
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ISBN 10: 0140287949
ISBN 13: 978-0140287943
Author: John Howkins
But how do you turn creativity into money – cash, capital and profit? It is not just having a bright idea that counts – it’s what you do with it.
John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success.
The rules include:
- Invent yourself. Be unique
- Own your ideas. Understand copyright and patents
- Know when to work alone, and when in a group
- Learn endlessly. Borrow, reinvent and recycle
- Exploit fame and celebrity
- Know when to break the rules
Whether in film or fashion, software or shoes, by focusing on our individual talents we can all make creativity pay.
The Creative Economy How People Make Money from Ideas 1st Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: John Howkins, The Creative, Make Money