Creative Strategy and the Business of Design 1st edition by Douglas Davis – Ebook PDF Instant Download/Delivery: 1440341559, 978-1440341557
Full download Creative Strategy and the Business of Design 1st edition after payment
Product details:
ISBN 10: 1440341559
ISBN 13: 978-1440341557
Author: Douglas Davis
“Douglas wears a lot of hats–all stylish and functional. There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.” —The Huffington Post
The Business Skills Every Creative Needs!
Remaining relevant as a creative professional takes more than creativity–you need to understand the language of business. The problem is that design school doesn’t teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.
Inside, you’ll learn about the business objectives and marketing decisions that drive your creative work. The curtain’s been pulled away as marketing-speak and business jargon are translated into tools to help you:
–Understand client requests from a business perspective
–Build a strategic framework to inspire visual concepts
–Increase your relevance in an evolving industry
–Redesign your portfolio to showcase strategic thinking
–Win new accounts and grow existing relationships
You already have the creativity; now it’s time to gain the business insight. Once you understand what the people across the table are thinking, you’ll be able to think how they think to do what we do.
Creative Strategy and the Business of Design 1st Table of contents:
Introduction
Part I | A Designer Caught in the Headlights: Creative Business Solutions
Chapter 1 Welcome to the Other Side of the Brain: Business Concepts Creatives Should Understand
Chapter 2 Emerging from the Cocoon: The Benefits of a Strategic Approach
Chapter 3 What They Say versus What We Hear: Translating Client Requests
Part II | Finding Inspiration in Order: Gathering and Organizing Information
Chapter 4 You Talkin’ to Me?: Reaching Your Target on Behalf of the Brand
Chapter 5 The Cord-Cutter Struggle: Understanding Features, Benefits, and Values
Chapter 6 Think How They Think to Do What We Do: Implementing the Creative Strategy Framework
Chapter 7 Getting Knee Deep: The Advanced Strategy Session
Chapter 8 Finding the Gold: Turning Data and Insights Into Creative Business Solutions
Part III | The Strategy Behind the Execution: Developing and Presenting Your Work
Chapter 9 Beyond “Make It Pretty”: Positioning, Pitching, and Leading the Client
Chapter 10 Where’s the Map?: 11 Questions a Creative Brief Should Answer
Chapter 11 Matchmaking: Aligning Target, Channel, and Messages
Chapter 12 Sell Without Selling: Preparing Yourself to Present
Part IV | Stayin’ Alive: Building a Successful Career
Chapter 13 How to Take a Punch in the Face: 7 Tips for Surviving As a Creative
Chapter 14 Dragon Slaying: Successfully Managing Fear
Chapter 15 Portfolios Are Like Cartons of Milk: Word Problems from Relevant Practitioners
About the Author
Acknowledgments
Copyright
People also search for Creative Strategy and the Business of Design 1st :
barrow creative strategy and the business of design
creative strategy and the business of design pdf
creative strategy and the business of design summary
creative strategy and the business of design epub
creative strategy and the business of design audiobook