Customer-Centric Marketing: A Pragmatic Framework 1st edition by R. Ravi, Baohong Sun – Ebook PDF Instant Download/Delivery: 026252905X, 978-0262529051
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Product details:
ISBN 10: 026252905X
ISBN 13: 978-0262529051
Author: R. Ravi, Baohong Sun
Customer Centric Marketing A Pragmatic Framework 1st Table of contents:
1 An Introduction to Customer-Centric Marketing
2 Conceptual Framework for Customer-Centric Marketing
3 Modeling Consumer Choice
4 Segmenting Customers into Latent Classes Based on Sensitivity
5 Customer Lifetime Value
6 Marketing Optimization Problem
7 Continuous Learning and Adaptive Marketing Decisions
8 Implications and Enablers
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