Decode and Conquer Answers to Product Management Interviews 2nd edition by Lewis C. Lin- Ebook PDF Instant Download/Delivery: 0615930417, 978-0615930411
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ISBN 10: 0615930417
ISBN 13: 978-0615930411
Author: Lewis C. Lin
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Featuring the world-famous CIRCLES Method™. Endorsed by Google recruiters. Praised by Business Insider.
Seeking a product management position?
Get Decode and Conquer, the world’s first book on preparing you for the product management (PM) interview. Author and professional interview coach, Lewis C. Lin provides you with an industry insider’s perspective on how to conquer the most difficult PM interview questions. Decode and Conquer reveals:
- Frameworks for tackling product design and metrics questions, including the famous CIRCLES Method™, AARM Method™, and DIGS Method™
- Biggest mistakes PM candidates make at the interview and how to avoid them
- Insider tips on just what interviewers are looking for and how to answer so they can’t say NO to hiring you
- Sample answers for the most important PM interview questions
Questions and answers covered in the book include:
- Design a new iPad app for Google Spreadsheet.
- Brainstorm as many algorithms as possible for recommending Twitter followers.
- You’re the CEO of the Yellow Cab taxi service. How do you respond to Uber?
- You’re part of the Google Search web spam team. How would you detect duplicate websites?
- The billboard industry is under monetized. How can Google create a new product or offering to address this?
Land that Dream Product Manager Job.
Recommended by Executives from Google, Amazon, Microsoft, Oracle & VMWare
Decode and Conquer Answers to Product Management Interviews 2nd Table of contents:
Chapter 1 Critiquing Design
Practice Questions
Answers
How do you like LinkedIn’s endorse feature?
Tell me about a product you like and use frequently. Why do you like it?
Tell me about a product that was designed poorly.
Chapter 2 Designing a Desktop Application
What is the CIRCLES Method™?
Tip on using the CIRCLES Method™
Practice Question
Answer
How would you improve Microsoft PowerPoint?
Chapter 3 Designing a Webpage or Website
Tip: Interview Visually
Practice Questions
Answers
How will you improve LinkedIn’s home page?
How would you improve LinkedIn’s signup process?
How would you improve image search?
How would you improve restaurant search?
How would you improve Google Maps?
You are the product manager for Google+. What killer feature would you build?
How would you improve Google’s Chrome browser?
Chapter 4 Designing a Mobile App
Tip: Memorize Design Best Practices
Practice Questions
Answers
Google shut down a location sharing service called Google Latitude on August 2013. How would you redesign and re-launch a location-sharing app?
Design a new iPad app for Google Spreadsheet.
How would you improve the LinkedIn mobile app?
Chapter 5 Designing a Consumer Product
Tip: Don’t Blindly Follow Frameworks
Practice Question
Answer
Re-design a garage door opener.
Chapter 6 Designing a Service or Other Product
Tip: Ask the Five Whys to Understand Unarticulated Problems
Practice Questions
Answers
Assume you are the new product manager in our Amazon Prime business and are in charge of feature development. What data would you look at to develop new features? What new features would they be?
The billboard industry is under monetized. How can Google create a new product or offering to address this?
Chapter 7 Getting Technical
How to Approach a Technical Interview Question
Practice Questions
Answers
Brainstorm as many algorithms as possible for recommending Twitter followers.
Explain recursion.
Explain object-oriented programming to your grandmother.
How would you reduce Gmail’s storage size?
How would you design a blogging application?
You’re part of the Google Search web spam team. How would you detect duplicate websites?
Write an algorithm that detects meeting conflicts.
Design an elevator control system.
There’s a server bottleneck. How would you solve it?
Chapter 8 Getting Analytical: Estimation
Top Down Estimation Method
Bottom Up Estimation Method
Practice Questions
Answers
Estimate McDonald’s revenue.
How many queries per second does Gmail get?
How many iPhones are sold in the US each year?
Estimate how much it costs to run Flickr for a 20GB user.
How many elevators do you need for a 50-story building?
Chapter 9 Getting Analytical: Pricing
How to Approach a Pricing Problem
Practice Questions
Answers
How would you price the Kindle Fire HD?
Assume you are the new product manager in our Amazon Prime business and are deciding pricing. The vice president would like to lower the price from $79.99 per year to $69.99 per year. Making your own assumptions, develop the financial projections for this decision.
Chapter 10 Getting Analytical: Metrics
How to Approach Metrics Questions
What are the AARM Metrics™?
What are the Three Loops™?
Tip: Making Decisions from A/B Test Results
Practice Question
Answers
What metrics will you look at to evaluate success of a product?
Suggest a killer feature to improve LinkedIn? And what metrics would you track to determine success?
What feature would you build to improve Google+? And what metrics would you track to determine success?
Chapter 11 Strategizing: Trade-offs
Practice Questions
Answers
Amazon launched display advertisements on its web page, and it was a highly controversial decision within the company. Pick either the pro or con side of the argument and explain your position for or against including ads on the site.
Now tell me why display advertising is a bad decision.
Chapter 12 Strategizing: New Market entry
How to Approach Strategy Questions on New Market Entry
New Market Entry Checklist
Practice Questions
Answers
Start a new category, division, or international market for Amazon. Which one did you choose and why?
You have a choice between selling a new oven or an oven mitt. Which one do you choose and why?
An aspiring Amazon product manager proposes to Jeff Bezos that Amazon should sell groceries from neighborhood markets. What are the pros and cons of this idea?
Chapter 13 Strategizing: CEO-level Issues
How to Approach CEO-level Strategy Questions
Practice Questions
Answers
You’re Larry Page. The head of corporate development tells you that Quora is in play, and both Microsoft and Facebook are bidding for it. Should Google participate in the discussions? Why?
You are the CEO of the Yellow Cab taxi service. How do you respond to Uber?
If you were Google’s CEO, would you be concerned about Microsoft?
How does Google make money, and what are the biggest threats?
Chapter 14 Creating Vision
How to Approach Vision Questions
Chapter 15 Passing the Stress Test
How to Approach the Stress Test
Chapter 16 Winning the Behavioral Interview
Common Behavioral Interview Questions at the PM Interview
Why Behavioral Interviews Are Becoming More Popular
What Interviewers Are Looking For
How to Approach a Behavioral Interview Question
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