Design Elements Using Images to Create Graphic Impact 1st edition by Aaris Sherin – Ebook PDF Instant Download/Delivery: 159253807X, 978-1592538072
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Product details:
ISBN 10: 159253807X
ISBN 13: 978-1592538072
Author: Aaris Sherin
Imagery is powerful and evocative. It is one of the most important cornerstones of successful visual communication, and working with imagery is a vital skill for every designer. This authoritative book shows how successful sourcing, creation, and use of imagery can be applied to professional graphic design. As a new addition to the Design Elements series, this essential volume covers when, where, and how to use imagery and explores the unique power images have over an audience.
In these pages, you’ll learn:
– How to choose the best photos and illustrations for a project
– The most effective ways to alter images
– Composition techniques
– Strategies for sourcing images on a tight budget
– And more
With eye-opening examples of real-world projects, Design Elements, Using Images to Create Graphic Impact is filled with valuable tips and practical strategies for using imagery to create memorable and effective design.
Design Elements Using Images to Create Graphic Impact 1st Table of contents:
Introduction: Imagery in Design
Chapter 1 Image Formats and Use
What Are Images?
History
Where and When to Use Images
Who Uses Images?
Why Use Images?
Mood Boards
How It’s Done
Digital versus Analog
Imagery from Props or Objects
How It’s Done
Images as Illustration or Fine Art
Line Art and Silhouette
Collage, Montage, and Photomontage
Photographic Imagery
How It’s Done
Texture
Pattern
How It’s Done
Abstraction versus Representation
Graphic Translation
Chapter 2 Communicating with Imagery
Image and Form
Proximity
Storytelling
How It’s Done
Scale
Space and Illusion
Dominant versus Subordinate
Tension
Repetition and Rhythm
Customizing Imagery
Layering Imagery
Cropping Images
Image Selection: Where, When, and How
How It’s Done
Color and Imagery
Limited Color Palettes
Color Palettes and Imagery
How It’s Done
Value
Choosing a Color Palette
Image-Based Color Palettes
Chapter 3 Sourcing and Regulation
Sourcing Imagery
How It’s Done
Regulation and Copyright
Moral Rights and Copyright
Commissioning Images
Commissioning Illustration
Commissioning Photography
Buying Images
Clip Art
Reproducing Images
Image Resolution
Preparing and Saving Imagery
How It’s Done
Chapter 4 The Power of Imagery
Catching and Directing Attention
Transmitting Ideas
Meaning and Symbolism
How It’s Done
Targeting an Audience
How It’s Done
Matching Imagery to an Audience
Narrative and Storytelling
Visual/Verbal Synergy
Unexpected Imagery
Using Images Responsibly
Chapter 5 Image in Context
Design in Context
How It’s Done
Layouts and Publications
Imagery and Type
Design for Clarity
Type as Image
How It’s Done
Packaging
How It’s Done
Display and Installation
Working On-Screen
Motion and Media
15 Rules for Working with Imagery
Contributors
Acknowledgments
About the Author
Index
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