Design Thinking Integrating Innovation Customer Experience and Brand Value 1st edition by Thomas Lockwood ISBN 1581156685 978-1581156683
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ISBN 10: 1581156685
ISBN 13: 978-1581156683
Author: Thomas Lockwood
Design Thinking confirms that design, as a process and as an output, has greater opportunity to add value to the triple bottom line than any other business function. Ranked in the top 100 best seller list by Amazon in design, marketing, and communication book categories, Design Thinking explores point-of-views, techniques, methods, and hands-on case studies from international thought leaders. It covers design thinking methods; design thinking in service design; design thinking in brand building; and design thinking in creating customer experiences. The book includes insights by Thomas Lockwood along with 24 contributing authors. “In this compilation of essays from many of design’s biggest thinkers, Lockwood pushes forward our understanding of the intersection of design and business. I found it a treat for both sides of my brain.”Roger Martin, author, The Opposable Mind; Dean, The Rotman School of Management, University of Toronto”A much-needed book, which paves the way towards a better understanding of design thinking and it’s power. A fundamental reading for all those who like to grasp the multifaceted nature of design.”Roberto Verganti, author, Design Driven Innovation; Professor of Innovation, Politecnico di Milano
Design Thinking Integrating Innovation Customer Experience and Brand Value 1st Table of contents:
Acknowledgements
Foreword: The Importance of Integrated Thinking
Section 1: Design Thinking Methods: From Innovation to Integration to Transformation
Chapter 1: Notes on the Evolution of Design Thinking: A Work in Progress Craig M. Vogel
Chapter 2: The Designful Company Marty Neumeier
Chapter 3: Creating the Right Environment for Design Julian Jenkins
Chapter 4: Designing Business: New Models for Success Heather M.A. Fraser
Chapter 5: Unleashing the Power of Design Thinking Kevin Clark and Ron Smith
Chapter 6: Design Thinking and Design Management: A Research and Practice Perspective Rachel Cooper, Sabine Junginger, and Thomas Lockwood
Chapter 7: The Four Powers of Design: A Value Model in Design Management Brigitte Borja de Mozota
Chapter 8: Transition: Becoming a Design-Minded Organization Thomas Lockwood
Section 2: Value: Building Brands, by Design
Chapter 9: Building Leadership Brands by Design Jerome Kathman
Chapter 10: Let’s Brandjam to Humanize Our Brands Mark Gobé
Chapter 11: Bringing the Future into Global Brands Tony Kim
Chapter 12: Brand-Driven Innovation Erik Roscam Abbing and Christa van Gessel
Chapter 13: Branding and Design Innovation Leadership: What’s Next? Phil Best
Section 3: Influence: The Hidden Importance of Service Design
Chapter 14: Service Design: An Appraisal Roberto M. Saco and Alexis P. Goncalves
Chapter 15: Bottom-Line Experiences: Measuring the Value of Design in Service Lavrans Løvlie, Chris Downs, and Ben Reason
Chapter 16: From Small Ideas to Radical Service Innovation Mark Jones and Fran Samalionis
Chapter 17: Would You Like Service with That? Chris Bedford and Anson Lee
Chapter 18: Service Design via the Global Web: Global Companies Serving Local Markets Brian Gillespie
Section 4: Meaning: Creating Customer Experiences that Matter
Chapter 19: The Mathematics of Brand Satisfaction Chris Rockwell
Chapter 20: Will Meaningful Brand Experiences Disrupt Your Market? David W. Norton
Chapter 21: The Road to Authentic Brand is Jittered with Design David Lemley
Chapter 22: Customer Loyalty and the Elements of User Experience Jesse James Garrett
Chapter 23: Experiential Design Drives an Established Brand Judi Jacobs and Jeff Hackett
About DMI
Editor Biography
Authors’ Biographies
Index
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