Designing and Doing Survey Research 1st Lesley Andres

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Product details:

• ISBN 10: 1446273091
• ISBN 13: 9781446273098 
• Author: Lesley Andres 

Designing and Doing Survey Research is an introduction to the processes and methods of planning and conducting survey research in the real world. Taking a mixed method approach throughout. With a focus on the impact of new technologies, this book provides a cutting-edge look at how survey research is conducted today as well as the challenges survey researchers face. Packed full of international examples from various social science disciplines, the book is ideal for students and researchers new to survey research.

Table contents:

Chapter 1. Survey Research Design – Then and Now
Chapter 2. Mapping Out the Survey Research Process
Chapter 3. Conceptualizing Your Survey Research Study
Chapter 4. Survey Formats
Chapter 5. Developing Survey Questions
Chapter 6. Sampling Theory and Practice
Chapter 7. Validity, Reliability, and Trustworthiness
Chapter 8. Administration of Surveys and Enhancing Response Rates
Chapter 9. Preparing for Data Analysis
Chapter 10. The Next Steps

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