Developing International Strategies 2nd Edition by Rudolf Grunig, Dirk Morschett – Ebook PDF Instant Download/Delivery: 3642445977, 978-3642445972
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ISBN 10: 3642445977
ISBN 13: 978-3642445972
Author: Rudolf Grunig, Dirk Morschett
The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: The book first looks at going international for new markets. Then it shows how to develop an internationalization strategy for production and sourcing. Finally strategic planning in an international company is explained. The book is aimed at company executives, master students and participants of EMBA programs. It is intended to serve as a support for developing successful strategies for going and being international.
Developing International Strategies 2nd Table of contents:
1: Introduction
1.1 Internationalization of Society, Economy and Companies
1.2 Framework of the Book
1.3 Objectives of the Book
1.4 Structure of the Book
1.5 Target Audience of the Book
1.6 Note to Readers
Part I: Internationalization
2: Facts and Figures About Internationalization at the Macro Level
2.1 Introduction
2.2 Internationalization in General
2.3 Internationalization of the Economy
3: Facts and Figures About Internationalization at the Company Level
3.1 Introduction
3.2 Internationalization of Companies
3.3 Foreign Sales Markets, Production Locations and Sourcing Locations
4: Reasons for the Internationalization of Companies
4.1 Introduction
4.2 Drivers
4.3 External Conditions
4.4 Explanatory Models
Part II: General Strategic Planning and Its Importance for Going International
5: Understanding Strategic Planning and Distinguishing Between General and Issue-Driven Strategic Pl
5.1 Introduction
5.2 Strategies and Strategic Planning
5.3 General and Issue-Driven Strategic Planning
5.4 Success Potentials
6: General Strategic Planning as the Starting Point for Going International for New Markets
6.1 Introduction
6.2 Portfolio Analysis
6.3 Extended Ansoff Matrix
6.4 Building Up New Geographical Markets as an Attractive Option for Growth Diversification
7: General Strategic Planning as the Starting Point for Going International for Production and Sourc
7.1 Introduction
7.2 Value Chain Analysis
7.3 Strategic Cost Analysis
7.4 Internationalization of Production and Sourcing as Attractive Options for Reducing Costs
Part III: Going International for New Markets
8: Overview of the Strategic Planning Process for Going International for New Markets
8.1 Introduction
8.2 Overview of the Process
8.3 Brief Description of the Steps and Sub-steps
9: Determining the Target Markets
9.1 Introduction
9.2 Approaches for Country Analysis
9.3 Approaches for the Analysis of Country-Industry Market Combinations
9.4 Process for the Determination of the Target Markets
10: Determining the Market Entry Modes
10.1 Introduction
10.2 The Market Entry Modes
10.3 Process for the Determination of the Market Entry Modes
11: Developing the Strategy and the Project Plans
11.1 Introduction
11.2 Process for the Development of the Strategy and the Project Plans
Part IV: Going International for Production and Sourcing
12: Overview of the Planning Process for Going International for Production and Sourcing
12.1 Introduction
12.2 Overview of the Process
12.3 Brief Description of the Steps and Sub-steps
13: Determining a Framework for Going International for Production and Sourcing
13.1 Introduction
13.2 Process for the Determination of a Framework for Going International for Production and Sourcin
14: Determining Suitable Location-Operation Mode Combinations
14.1 Introduction
14.2 Approaches for Analyzing Potential Production and Sourcing Locations
14.3 The Operation Modes
14.4 Process for the Determination of Suitable Location-Operation Mode Combinations
15: Developing the Strategy and the Project Plans
15.1 Introduction
15.2 Process for the Development of the Strategy and the Project Plans
15.2.1 Overview
Part V: Strategic Challenges of International Companies
16: Determining the Generic International Strategy
16.1 Introduction
16.2 The Integration-Responsiveness Framework and the Generic International Strategies
16.3 Process for the Determination of the Generic International Strategy
17: Determining the Differentiation-Standardization Level of the Market Offer
17.1 Introduction
17.2 Differentiated, Standardized and Hybrid Market Offers
17.3 Process for the Determination of the Differentiation-Standardization Level of the Market Offer
18: Determining the Operations Strategy
18.1 Introduction
18.2 The Value Creation Configurations
18.3 The Value Creation Modes
18.4 Process for the Determination of the Operations Strategy
19: Closing Remarks
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