Digging Deeper: How Purpose-Driven Enterprises Create Real Value 1st Edition by Dietmar Sternad, James J. Kennelly, Finbarr Bradley – Ebook PDF Instant Download/Delivery: 1783535393, 978-1783535392
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Product details:
ISBN 10: 1783535393
ISBN 13: 978-1783535392
Author: Dietmar Sternad, James J. Kennelly, Finbarr Bradley
Digging Deeper: How Purpose-Driven Enterprises Create Real Value 1st Edition: What is the primary purpose of business? The standard answer is ‘making profits,’ but some visionary entrepreneurs and leaders fundamentally disagree. Instead of just making money, they choose instead to “dig deeper” and make a difference through creating real value – improving the lives of others even as they find deeper meaning in their own. These leaders build enterprises that provide identity and a sense of purpose, create positive relationships and a place to learn and thrive, embed sustainability in all that they do, and strive to improve the quality of life of all of their stakeholders. Although not their primary focus, they also make healthy profits, as their unique approach to value creation provides them with a sustainable competitive edge.Digging Deeper is a book full of inspiring stories that illustrate that there is an alternative to a myopic and narrow capitalism that trades in inequalities, exploitation, collective burnout and negative consequences for our shared natural environment. Remarkable examples from all over the world vividly demonstrate how enterprises can create real value through focusing on what the authors call the 6 Ls: long-term orientation, lasting relationships, local roots, limits recognition, developing a learning community and taking leadership responsibility seriously in its very best sense.Digging Deeper liberates the term “value” from the tight chains in which the global financial community has bound it and demonstrates that businesses can contribute to a better life for all ‒ if their leaders can go beyond viewing enterprises as single-purpose money-making machines and develop purpose-driven enterprises that create real value for all.
Digging Deeper: How Purpose-Driven Enterprises Create Real Value 1st Edition Table of contents:
1. In Search of Real Value
- The World’s Dumbest Idea
- The Real Meaning of Value
- A Tree Full of Value
- The Business Case for Creating Real Value
- The Roots of Creating Real Value
- From Bottom Line to Betterment
2. Long-Term Orientation: Creating Value for Generations
- Over 250 Years of Real Value Creation at Faber-Castell
- Eternity as the Business Horizon in a Benedictine Monastery
- Beyond Monks and Aristocrats
3. Lasting Relationships: Cooperation Instead of Competition
- Cooperative Firms
- “Humanity at Work” – The Mondragon Corporation
- Equal Exchange: Small Farmers, Big Change
4. Local Roots: The Place-Based Enterprise
- Inis Meáin and the Power of Place
- Traditional Chíc: Inis Meáin Restaurant & Suites
- The Power of Place in a Globalizing Age
- The Place-Based Enterprise
5. Limits Recognition: Self-Restraint Works Wonders
- Limits of the Environment
- Limits of People
- Limits to Inequality
- Limits to Growth
- Less is More
6. Learning Community: Rooting Innovation in Meaning
- illycaffè: Quality as Purpose
- CHCA: Cooperating in Care
- Learning to Innovate
7. Leadership Responsibility: Individuals Who Make a Difference
- The Man Who Turned the Desert into a Garden
- A Global Community of Gardeners
- The Qualities of Responsible Leaders
8. Conclusion: Business for a Better Life
- A Different Yardstick for Business Success
- A New Narrative
- Endnotes
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