Digital China Working with Bloggers Influencers and KOLs 1st edition by Ashley Galina Dudarenok, Lauren Hallanan ISBN 0692041907 978-0692041901

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Product details:

ISBN 10: 0692041907
ISBN 13: 978-0692041901
Author: Ashley Galina Dudarenok, Lauren Hallanan

If you need a clearer understanding of one of the most dynamic marketing areas in China, this book is for you.
Over her 12 year marketing career in China and Hong Kong, serial entrepreneur Ashley has plenty of social media savvy to share. As a writer and former influencer with 400,000 fans on Chinese social media, Lauren Hallanan has firsthand experience and valuable insider knowledge. Together, they deliver actionable tips and key insights into the world of influencers and opinion leaders in China.
“Nowhere more than China, no time more than now, working with influencers isn’t just important, it’s critical. It sits at the convergence of the biggest trends of our times: commerce, technology, social media and trust. But with so many options and such intense competition, you need a guide. You’re holding it now. Page by page, chapter by chapter, the opportunities and options will become clear. This book will open your eyes, save you time and map out a shortcut over a mountain of challenges and possibilities. You’ve found it.”— Andy Crestodina, Co-founder and Chief Marketing Officer of Orbit Media Studios and author of Content Chemistry
“China has taken the message of personal branding to heart, and has developed a powerful influencer market that’s well worth understanding. This insightful book will show you opinion leadership, China style. In the early days of digital marketing, China learned from the U.S. Today, it’s important for globally savvy marketers to learn from China.”— Dorie Clark, adjunct professor, Duke University Fuqua School of Business and author, Entrepreneurial You and Stand Out
“To succeed in in reaching buyers online in the China market, you need to work with influencers. This book, packed with examples, will show you how.”- David Meerman Scott, marketing strategist, entrepreneur, and bestselling author of ten books including The New Rules of Marketing and PR
Digital China: Working with Bloggers, Influencers and KOLs will help you to get the most from your cooperation with influencers in China. Don’t miss your chance to get ahead of the game

Digital China Working with Bloggers Influencers and KOLs 1st Table of contents:

Chapter1 : Introduction

Chapter 2: Content

Chapter 3: Conclusion 

Chapter 4: Appendices

Chapter 5: Glossary

Chapter 6: References 

Chapter 7: Index

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Tags: Ashley Galina Dudarenok, Lauren Hallanan, Digital China, Bloggers Influencer