Digital marketing management a handbook for the current

Instant download Digital marketing management a handbook for the current pdf, docx, kindle format all chapters after payment.

Product details:

• ISBN 10: 1606499246
• ISBN 13: 978-1606499245
  
• Author: Debra Zahay
• The book’s target is the executive or middle manager who needs to understand how to incorporate digital marketing into their organization at a strategic level. The book demonstrates how to incorporate digital strategy into firm strategy, focusing on the Resource-Based view, the Value Chain and basic positioning. The book then explains how basic strategy should flow through to the basic four digital marketing technologies, search, social, email and mobile. The importance of quality customer data as the foundation for these strategies is explained. Finally, guidelines for managing the successful implementation of these marketing technologies in the organization are covered. Practical guidelines and case examples will also be provided.

Table contents:

Part I: Foundations
Chapter 1. How Did We Get Here? Definitions and Background
Chapter 2. Creating the Strategic Digital Marketing Objective
Chapter 3. Web and Mobile Design

Part II: Delivery
Chapter 4. Search Engine Marketing
Chapter 5. E-mail Marketing
Chapter 6. Content Marketing, Social Media and The Role of Mobile

Part III: Context
Chapter 7. Customer Relationship Management (CRM) and the Role of Leadership in Digital Marketing
Chapter 8. Legal Issues: Data Privacy, Security, and Intellectual Property
Chapter 9. The Customer Database, Analytics, and the Data-Driven Organization
Chapter 10. Managing the Digital Marketing Enterprise in a World of Marketing Automation
Chapter 11. Concluding Thoughts

People also search:

university of strathclyde msc digital marketing management

msc digital marketing management university of wolverhampton

zoom digital marketing management l.l.c

business and digital marketing management jobs

digital marketing manager average salary