Disney Culture (Quick Takes Movies and Popular Culture) Wills John;

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Product details:

• ISBN 10: 0813589134
• ISBN 13: 978-0813589138
  
• Author: John Wills 

Over the past century, Disney has grown from a small American animation studio into a multipronged global media giant. Today, the company’s annual revenue exceeds the GDP of over 100 countries, and its portfolio has grown to include Pixar, Marvel, Lucasfilm, ABC, and ESPN. With a company so diversified, is it still possible to identify a coherent Disney vision or message? Disney Culture proposes that there is still a unifying Disney ethos, one that can be traced back to the corporate philosophy that Walt Disney himself developed back in the 1920s. Yet, as cultural historian John Wills demonstrates, Disney’s values have also adapted to changing social climates. At the same time, the world of Disney has profoundly shaped how Americans view the world. Wills offers a nuanced take on the corporate ideologies running through animated and live-action Disney movies from Frozen to Fantasia, from Mary Poppins to Star Wars: The Force Awakens. But Disney Culture encompasses much more than just movies as it explores the intersections between Disney’s business practices and its cultural mythmaking.  Welcome to “the Disney Way.”

Table contents:

Part 1. Introduction: Understanding Disney Culture

Part 2. The History and Development of Disney

Part 3. Disney and Film: Storytelling and Animation

Part 4. The Disney Theme Parks: Spaces of Fantasy

Part 5. Consumerism and the Disney Brand

Part 6. Representation in Disney: Race, Gender, and Politics

Part 7. The Global Influence of Disney

Part 8. Conclusion: The Future of Disney Culture

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