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The Art of Opportunity How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking 1st Edition by Marc Sniukas, Parker Lee, Matt Morasky 1119151589 9781119151586

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ISBN 10: 1119151589
ISBN 13: 9781119151586

Author: Marc Sniukas; Parker Lee; Matt Morasky

Innovate your way toward growth using practical, research-backed frameworks

The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen.  Written by a team of experts with both academic and industry experience–and a client roster composed of some of the world’s leading companies–this book provides you with the necessary tools to help you capture growth instead of chasing it.

The visual frameworks and research-based methodology presented in The Art of Opportunity merge business design thinking and strategic innovation to help you change your growth paradigm.  You’ll learn creative and practical methods for exploring growth opportunities and employ a new approach for identifying what “opportunity” looks like in the first place.  Put aside the old school way of focusing on new products and new markets, to instead applying value creation to find your new opportunity, craft your offering, design your strategy and build new growth ventures.

The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book gives you the tools to create your roadmap toward the new state of growth, and gain invaluable insight into a new way of thinking. 

The Art of Opportunity will help you to:

  • Start looking at business growth from a new perspective
  • Create value for the customers, company and ecosystem
  • Innovate strategically and design new business models
  • Develop a new active business design thinking approach to innovation

Your company’s goal is to grow, and to turn non-customers into customers. The old ways are becoming less tenable and less cost-effective. The Art of Opportunity outlines the new growth paradigm and gives you a solid framework for putting new ideas into practice.

The Art of Opportunity How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking 1st Table of contents:

Chapter 1

  1. What is Strategic Innovation?
  2. Traditional Strategic Management
  3. Strategic Innovation
  4. Where to Play: Find Your Opportunity
  5. How to Play: Craft Your Strategy
  6. How to Win: Create Value
  7. What is Business Design Thinking?
  8. The Five Principles of Business Design Thinking
  9. Getting Started

Chapter 2

  1. Discover Your New Growth Opportunity
  2. Understand Your Customer and Noncustomer
  3. Understand Customer Needs, Expectations, and Choice
  4. Identify Barriers to Consumption and Hurdles to Satisfaction
  5. Inspiration: Cardinal Health
  6. Inspiration: Klinik Hirslanden
  7. How to Understand Your Customer and Noncustomer
  8. Gather Information
  9. Make Observations and Create Themes
  10. Transform Findings into Insights
  11. Inspiration: Ripple Effect Group
  12. Activity: Persona Mapping
  13. Activity: Create an Interview Guide
  14. Activity: Customer Journey Mapping
  15. Activity: Reveal Observation Headlines
  16. Understand Your Firm
  17. Resources and Capabilities
  18. Inspiration: Caesars Palace
  19. Resource Sparks: The Four Dimensions for Mapping and Assessing Resources
  20. Methods to Understand Your Firm
  21. Activity: Map Your Resources
  22. Activity: Map Your Ecosystem
  23. Frame Your Growth Initiative
  24. Art of Opportunity Growth Types
  25. Evolutionary Growth
  26. Adjacent Growth
  27. Breakthrough Growth
  28. The Breakthrough Question
  29. Frame Your Growth Opportunity
  30. Decision Making
  31. Kinds of Decision-Making Strategies
  32. Decision-Making Process
  33. Activity: Create Your Growth Initiative Brief
  34. Activity: Explore Your Opportunity Insights
  35. Activity: Select Your Opportunity
  36. Visualize Your Opportunity
  37. Employ Storytelling and Visual Frameworks
  38. Activity: Visualize Your Opportunity

Chapter 3

  1. Craft Your Strategy
  2. The Elements of Your Strategy
  3. Design Your Offering
  4. Products
  5. Services
  6. Customer Experiences
  7. Inspiration: Hilti
  8. Offering Sparks: 10 Ways to Design a New Offering
  9. Activity: Offering Brainstorm
  10. Activity: Design Your Offering
  11. Shape Your Business Model
  12. The Static Perspective
  13. The Dynamic Perspective
  14. The Strategic Perspective
  15. The Operational Perspective
  16. Our Definition of a Business Model
  17. Business Model Components
  18. Activities
  19. Resources
  20. Sequence
  21. Roles
  22. Business Model in Practice
  23. Inspiration: Eden McCallum
  24. Inspiration: Klinik Hirslanden
  25. Business Model Sparks: 8 Ways to Design a New Business Model
  26. Activity: Visualize Your Current Business Model
  27. Activity: Design Your New Business Model
  28. Activity: Flip Your Business Model Assumptions
  29. Structure Your Revenue Model
  30. Revenue Streams
  31. Pricing Mechanisms
  32. Payment Mechanisms
  33. Inspiration: ProSiebenSat.1
  34. Inspiration: Fahrenheit 212
  35. Inspiration: 826 Valencia
  36. Revenue Model Sparks to Consider
  37. Activity: Revenue Model Card Sort
  38. Set Your Strategy: Creating Value
  39. Creating Value
  40. Customer Value
  41. Firm Value
  42. Ecosystem Value
  43. Inspiration Summary: Value Propositions by Company
  44. Activity: Set Your Strategy
  45. Visualize Your Strategy
  46. Final Note on Crafting Your Strategy
  47. Activity: Visualize Your Strategy

Chapter 4

  1. Launch Your New Growth Business
  2. The Three Phases of a New Growth Business
  3. The Inception Phase: Validating Your Opportunity And Piloting Your Strategy
  4. Three Steps for Validation and Piloting
  5. How to Validate Your Pilot
  6. Activities for Presenting Your Validation Data
  7. In-House Observations
  8. Field Observations
  9. Simulation
  10. Interviews
  11. Research
  12. Small-Scale Experimentation
  13. Additional Resources to Explore
  14. Activity: What to Test
  15. Activity: How to Test
  16. Learning from Your Pilot
  17. Achieving Success
  18. Encountering Challenges
  19. Gaining Insights
  20. The Evolution Phase: Adapting Your Strategy
  21. Inspiration: ProSiebenSat.1
  22. Inspiration: Fahrenheit 212
  23. Activity: Start, Stop, Change, Continue
  24. Activity: Design Next Steps
  25. Visualize Your Growth Plan
  26. Activity: Visualize Your Growth Plan
  27. The Diffusion Phase: Scaling Up Your Business
  28. Operational Challenges
  29. Establish Clear Roles and Responsibilities
  30. Build an Organizational Culture of Sharing, Listening, Collaboration, Experimentation, and Support
  31. Take a Holistic, Systems Approach to Planning and Executing the Scaling-up Process
  32. Build a Plan and Employ a Process of Regular and Rigorous Review and Adjustment
  33. Create a Clear and Simple Way to Track and Measure Your Progress

Chapter 5

  1. Mastering the Art: Business Design Thinking
  2. What is Business Design Thinking?
  3. Foundation of Business Design Thinking
  4. Process and Methodology
  5. Principles of Business Design Thinking
    1. Keep a Human-Centered Focus
    1. Think Visually and Tell Stories
    1. Work and Co-Create Collaboratively
    1. Evolve through Active Iteration
    1. Maintain a Holistic Perspective
  11. Inspiration: Oracle
  12. Inspiration: ExactTarget
  13. A New Way of Working
  14. Inspiration: Microsoft

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