Double Your Profits 1st edition by Bob Fifer – Ebook PDF Instant Download/Delivery: 0062132611 , 9780062132611
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Product details:
ISBN 10: 0062132611
ISBN 13: 9780062132611
Author: Bob Fifer
“An excellent primer for anyone struggling to keep profits ahead of costs. . . . Double Your Profits’ ‘take no prisoners’ approach is refreshing.” – William Byham, bestselling coauthor of Zapp! One of the nation’s foremost management consultants shares seventy-eight proven ways to cut costs dramatically, send sales through the roof, and double profits in just six months. This timeless profit-boosting guide, considered a top management resource by business powerhouse Jack Welch, presents insights that are notable for their aggressive approach and contrarian perspective. Bob Fifer, former chairman and CEO of Kaiser Associates, shows us how to turn the tables on hardball-playing suppliers and competitors. He also challenges outmoded assumptions and explains why: arbitrary budgets are sometimes the best budgets bosses are frequently underpaid customers can often be persuaded to pay more suppliers can often be persuaded to charge less Whether you’re a mid-level manager, senior executive, or Fortune 500 CEO, you’ll find this book is required reading for growing your company and improving your bottom line.
Double Your Profits 1st Table of contents:
Part I Getting Ready
Step 1: Who Should Read This Book?
Step 2: Your Own Commitment to Profits
Part II Creating the Culture
Step 3: Setting the Standard
Step 4: What Does “The Best” Mean?
Step 5: Never Apologize for Focusing on Profits
Step 6: Results, Not Processes
Step 7: Strategic vs. Non-Strategic Costs
Step 8: Don’t Over-Quantify Things
Step 9: Don’t Over-Delegate, and Don’t Under-Delegate
Step 10: Maximizing Customer Satisfaction Leads to Bankruptcy
Step 11: Strategic vs. Non-Strategic Time
Step 12: A Sense of Urgency
Step 13: Translating the Culture into Action
Part III Cutting Costs
Step 14: Every Cost Is Up for Grabs
Step 15: Cut Costs First, Ask Questions Later
Step 16: Set Arbitrary, Non-Negotiable Budgets
Step 17: Make Them Come Ask the Boss
Step 18: No Cost Is Too Small to Worry About
Step 19: Don’t Worry—They’ll Respect You
Step 20: Employees Are Much More Adaptable Than You Realize
Step 21: Start With the Most Painless Place—Suppliers
Step 22: Never Let Your Purchasing Person Negotiate Price
Step 23: You Need a “Bad Guy”
Step 24: Declare Freezes and Cuts
Step 25: Go to Bid, Frequently
Step 26: When Suppliers Say “No,” Hit Them Again and Again
Step 27: Budget 15% Savings for Purchased Products, and 30% for Purchased Services
Step 28: Find Out What Your Competitors Pay
Step 29: Cut Your Use of Purchased Goods and Services
Step 30: Computers
Step 31: R&D
Step 32: Everyday Expense Items
Step 33: Office Space
Step 34: Do You Want to Catch People’s Attention? Give Up Your Own Office
Step 35: Sign All the Checks Yourself
Step 36: Capital Expenditures
Step 37: Accounts Payable
Step 38: Deplete Inventory
Step 39: If You Never Fire an Employee, You Can’t Have an Excellent Business
Step 40: Keep Human Resources Scarce
Step 41: Setting Salaries
Step 42: Benefits
Step 43: Never Give Regular Bonuses
Step 44: Titles Are Cheap
Step 45: Review—Motivating Employees
Step 46: Emergency or Remedial Headcount Reduction
Step 47: Eliminate Most of Your Administrators and Managers
Step 48: Be Most Ruthless with Your Internal Staff Functions
Step 49: Close the Outside Contractor Loophole
Step 50: Change the Day-to-Day Habits of Your Organization
Step 51: Stop the Paper Flow
Step 52: Streamline Your Meetings
Step 53: Stop Off-Site Meetings
Step 54: The Last Cost-Cutting Step—Do It All Over Again
Part IV Increasing Sales
Step 55: There Are No Such Things as Companies, Only People
Step 56: Let Him Know You Will Stand in Front of a Truck for Him
Step 57: Bob Fifer’s Five Ingredients for Completing a Sale
Step 58: There Are No Such Things as People, Just People’s Perceptions
Step 59: No Two Customers Are Alike, So Tailor Your Offering and Your Sales Pitch
Step 60: Think About How You Sell
Step 61: Customers Can Smell One Part of Blood in a Million Parts of Water
Step 62: The Selling Process Is Your Best Chance to Show the Customer What You Can Do
Step 63: Re-Selling Starts the Moment You Make the Sale
Step 64: Selling Is the Attraction Business
Step 65: People Who Ask for More Get More
Step 66: Pricing—You’re Leaving Money on the Table
Step 67: Determine Price, Then Product or Service, Not the Other Way Around
Step 68: Ask Them What Price They Want to Pay
Step 69: To Capture the Consumer Surplus for Mass-Market Products, Price Discriminate
Step 70: The Key—Get the Highest Possible Price but Don’t Lose Any Customers
Step 71: Be Dignified About Pricing
Step 72: Remember—Price Has Nothing to Do with Cost
Step 73: Marketing Is a Strategic Cost—Outspend Your Competition, in Good Times and Bad
Step 74: Don’t Be Afraid to Use a Shotgun
Step 75: Invest in Your Sales Force—No Investment Will Yield a Greater Return
Part V Some Personal Advice
Step 76: Be Stubborn
Step 77: Keep Work in Perspective
Step 78: Stretch Yourself, and Have Fun
About the Author
Copyright
About the Publisher
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