E Commerce 2020 2021 Business Technology and Society 16th Edition by Kenneth Laudon, Carol Traver ISBN 1292343168 978-1292343167

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Product details:

ISBN 10: 1292343168
ISBN 13: 978-1292343167
Author: Kenneth Laudon, Carol Traver 

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

For courses in e-commerce.

The most up-to-date, comprehensive overview of e-commerce today
Lively and fun to read, E-commerce 2020: Business, Technology and Societyis an in-depth, thought-provoking introduction to e-­commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook^®, Google^®, Twitter^®, and Amazon^® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition, including its data, figures, and tables, has been updated through October 2019. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, internet sales taxes, and intellectual property.

E Commerce 2020 2021 Business Technology and Society 16th Table of contents:

Chapter1 : Introduction

Chapter 2: Content

Chapter 3: Conclusion 

Chapter 4: Appendices

Chapter 5: Glossary

Chapter 6: References 

Chapter 7: Index

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Tags: Kenneth Laudon, Carol Traver, Business Technology