The EMyth Revisited Why Most Small Businesses Dont Work and What to Do About It 1st Edition by Michael Gerber ISBN 0061741655 9780061741654

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Product details:

ISBN 10: 0061741655
ISBN 13: 978-0061741654
Author: Michael E. Gerber
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It 1st Edition: E-Myth ‘e-,’mith n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work

Voted #1 business book by Inc. 500 CEOs.

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.

 

The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It 1st Edition Table of contents:

Part I: The E-Myth and American Small Business

Chapter 1. The Entrepreneurial Myth
Chapter 2. The Entrepreneur, the Manager, and the Technician
Chapter 3. Infancy: The Technician’s Phase
Chapter 4. Adolescence: Getting Some Help
Chapter 5. Beyond the Comfort Zone
Chapter 6. Maturity and the Entrepreneurial Perspective

Part II: The Turn-Key Revolution: A New View of Business

Chapter 7. The Turn-Key Revolution
Chapter 8. The Franchise Prototype
Chapter 9. Working On Your Business, Not In It

Part III: Building a Small Business That Works!

Chapter 10. The Business Development Process
Chapter 11. Your Business Development Program
Chapter 12. Your Primary Aim
Chapter 13. Your Strategic Objective
Chapter 14. Your Organizational Strategy
Chapter 15. Your Management Strategy
Chapter 16. Your People Strategy
Chapter 17. Your Marketing Strategy
Chapter 18. Your Systems Strategy
Chapter 19. A Letter to Sarah

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