Economical Writing 3rd edition by Deirdre Nansen McCloskey ISBN ‎ 022644807X 978-0226448077

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Product details:

ISBN 10: 022644807X  

ISBN 13: 978-0226448077

Author:Deirdre Nansen McCloskey

Economics is not a field that is known for good writing. Charts, yes. Sparkling prose, no.
Except, that is, when it comes to Deirdre Nansen McCloskey. Her conversational and witty yet always clear style is a hallmark of her classic works of economic history, enlivening the dismal science and engaging readers well beyond the discipline. And now she’s here to share the secrets of how it’s done.
 Economical Writing is itself economical: a collection of thirty-five pithy rules for making your writing clear, concise, and effective. Proceeding from big-picture ideas to concrete strategies for improvement at the level of the paragraph, sentence, or word, McCloskey shows us that good writing, after all, is not just a matter of taste—it’s a product of adept intuition and a rigorous revision process. Debunking stale rules, warning us that “footnotes are nests for pedants,” and offering an arsenal of readily applicable tools and methods, she shows writers of all levels of experience how to rethink the way they approach their work, and gives them the knowledge to turn mediocre prose into magic.

Economical Writing 3rd Table of contents:

Preface / vii
Why You Should Not Stop Reading Here 
 1 Writing Is a Trade 
 2 Writing Is Thinking 
 3 Rules Can Help, but Bad Rules Hurt
 4 Be Thou Clear, but Seek Joy, Too 
 5 The Rules Are Factual Rather Than Logical
 6 Classical Rhetoric Guides Even the Economical Writer
 7 Fluency Can Be Achieved by Grit
 8 Write Early Rather Than Late 
 9 You Will Need Tools 
10 Keep Your Spirits Up, Forge Ahead
11 Speak to an Audience of Human Beings
12 Avoid Boilerplate 
13 Control Your Tone 
14 A Paragraph Should Have a Point
15 Make Tables, Graphs, Displayed Equations, and
Labels on Images Readable by Themselves 
16 Footnotes and Other “Scholarly” Tics Are Pedantic 
17 Make Your Writing Cohere 
18 Use Your Ear 
19 Write in Complete Sentences 
20 Avoid Elegant Variation 
21 Watch How Each Word Connects with Others
22 Watch Punctuation 
23 The Order Around Switch Until It Good Sounds 
24 Read, Out Loud 
25 Use Verbs, Active Ones 
26 Avoid Words That Bad Writers Love 
27 Be Concrete 
28 Be Plain 
29 Avoid Cheap Typographical Tricks 
30 Avoid This, That, These, Those 
31 Above All, Look at Your Words 
32 Use Standard Forms in Letters 
33 Treat Speaking in Public as a Performance
34 Advice for Nonnative English Speakers 
35 If You Didn’t Stop Reading, Join the Flow 

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