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Economics for Business Blending Theory and Practice 2nd Edition by Ian Worthington, Chris Britton, Andy Rees 0273685600 9780273685609

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Product details:

ISBN 10: 0273685600
ISBN 13: 9780273685609
Author: Ian Worthington, Chris Britton, Andy Rees 

‘Economics in Business’ illustrates how the ideas and perspectives of economics can help us make sense of the world in which we live. It analyses the business world first and then applies the relevant economic theories. Business models explain the relevance of the theory to business life and the real problems faced by firms and managers.

Economics for Business Blending Theory and Practice 2nd Table of contents:

PART ONE: THE FIRM IN ITS ENVIRONMENT

  1. Foundations of Business Economics
  2. Organizing for Production: Theory and Practice

PART TWO: DEMAND AND SUPPLY
3. Understanding Consumer and Market Demand
4. Insights into Consumer Behavior
5. Supply, Costs, and Profit Dynamics
6. Firm Objectives and Strategic Behavior

PART THREE: MARKETS AND PRICES
7. Exploring Market Structures
8. Market Conduct and Performance
9. Pricing: Theory and Practical Applications
10. Engaging in International Markets

PART FOUR: GOVERNMENT, FIRMS, AND MARKETS
11. Government’s Role in Business
12. The Firm’s Macroeconomic Environment
13. Human Resources and Business Challenges
14. Interplay between Business, Government, and the Environment

PART FIVE: ANALYSIS FOR BUSINESS DECISION MAKING
15. Connecting Business Economics to Decision Making
16. Techniques for Estimation and Forecasting

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