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Edexcel ASA level Business 5th edition by Dave Hall, Carlo Raffo, Dave Gray, Alain Anderton, Rob Jones ISBN 1447983548 9781447983545

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Product details:

ISBN 10:   1447983548
ISBN 13: 978-1447983545
Author:   Dave Hall, Carlo Raffo, Mr Dave Gray, Mr Alain Anderton, Rob Jones

This Student Book is accompanied by an ActiveBook (digital version of the Student Book) and covers both the AS and A level courses for the Edexcel Business specification from 2015.

  • The Student Book contains clear signposted links and support for quantitative skills, synoptical, evaluative and analytical skills to help you develop your conceptual understanding of each topic. It follows the qualification specification closely and covers all the information you need, together with additional examples that allow for a deeper understanding of the topics. You’ll also find assessment support for both AS and A level with sample answers, practice questions and guidance to help you tackle the exam questions.
  • The ActiveBook gives you easy online access to the textbook content so you don’t have to carry the book to and from school or college. You can also personalise it with notes, highlights and links to wider reading – perfect for supporting coursework and revision activities.

Edexcel ASA level Business 5th Table of contents:

Chapter 1: The market

Chapter 2: Market research

Chapter 3: Market positioning

Chapter 4: Demand

Chapter 5: Supply

Chapter 6: Markets

Chapter 7: Price elasticity of demand

Chapter 8: Income elasticity of demand

Chapter 9: Product/service design

Chapter 10: Branding and promotio

Chapter 11: Pricing strategies

Chapter 12: Distribution

Chapter 13: Marketing strateg

Chapter 14: Approaches to staffing

Chapter 15: Recruitment, selection and training

Chapter 16: Organisational design

Chapter 17: Motivation in theory and practice

Chapter 18: Leadership

Chapter 19: Role of an entrepreneur

Chapter 20: Entrepreneurial motives and characteristics

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