Electronic Commerce 11th Edition by Gary Schneider ISBN 1305177657 9781305177659

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ISBN 10: 1305177657
ISBN 13: 9781305177659
Author: Gary Schneider
Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, “”Business Case Approaches”” and “”Learning From Failure”” boxes highlight the experiences of actual companies to illustrate real-world practice in action.

Electronic Commerce 11th Table of contents:

Part 1: Introduction

Ch 1: Introduction to Electronic Commerce
The Evolution of Electronic Commerce
The Development and Growth of Electronic Commerce
Business Models, Revenue Models, and Business Processes
Electronic Commerce: Opportunities, Cautions, and Concerns
Economic Forces and Electronic Commerce
Identifying Electronic Commerce Opportunities
International Nature of Electronic Commerce
Summary
Key Terms

Ch 2: Technology Infrastructure: The Internet and the World Wide Web
The Internet and the World Wide Web
Packet-Switched Networks
Internet Protocols
Emergence of the World Wide Web
Markup Languages and the Web
Internet Connection Options
Internet2 and the Semantic Web
Summary
Key Terms
Review Questions
Exercises
Cases
For Further Study and Research

Part 2: Business Strategies for Electronic Commerce

Ch 3: Selling on the Web
Revenue Models for Online Business
Changing Strategies: Revenue Models in Transition
Revenue Strategy Issues for Online Businesses
Creating an Effective Business Presence Online
Web Site Usability
Using the Web to Connect with Customers
Summary
Key Terms
Review Questions
Exercises
Cases
For Further Study and Research

Ch 4: Marketing on the Web
Web Marketing Strategies
Communicating with Different Market Segments
Beyond Market Segmentation: Customer Behavior and Relationship Intensity
Advertising on the Web
E-Mail Marketing
Technology-Enabled Customer Relationship Management
Creating and Maintaining Brands on the Web
Search Engine Positioning and Domain Names
Summary
Key Terms
Review Questions
Exercises
Cases
For Further Study and Research

Ch 5: Business-to-Business Activities: Improving Efficiency and Reducing Costs
Purchasing, Logistics, and Business Support Processes
Electronic Data Interchange
Supply Chain Management Using Internet Technologies
Electronic Marketplaces and Portals
Summary
Key Terms
Review Questions
Exercises
Cases
For Further Study and Research

Ch 6: Social Networking, Mobile Commerce, and Online Auctions
From Virtual Communities to Social Networks
Mobile Commerce
Online Auctions
Summary
Key Terms
Review Questions
Exercises
Cases
For Further Study and Research

Ch 7: The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues
The Legal Environment of Electronic Commerce
Use and Protection of Intellectual Property in Online Business
Online Crime, Terrorism, and Warfare
Ethical Issues
Taxation and Electronic Commerce
Summary
Key Terms
Review Questions
Exercises
Cases
For Further Study and Research

Part 3: Technologies for Electronic Commerce

Ch 8: Web Server Hardware and Software
Web Server Basics
Software for Web Servers
Electronic Mail (E-Mail)
Web Site Utility Programs
Web Server Hardware
Summary
Key Terms
Review Questions
Exercises
Cases
For Further Study and Research

Ch 9: Electronic Commerce Software
Web Hosting Alternatives
Basic Functions of Electronic Commerce Software
How Electronic Commerce Software Works with Other Software
Electronic Commerce Software for Small and Midsize Companies
Electronic Commerce Software for Midsize Businesses
Electronic Commerce Software for Large Businesses
Summary
Key Terms
Review Questions
Exercises
Cases
For Further Study and Research

Ch 10: Electronic Commerce Security
Online Security Issues Overview
Security for Client Devices
Communication Channel Security
Security for Server Computers
Organizations That Promote Computer Security
Summary
Key Terms
Review Questions
Exercises
Cases
For Further Study and Research

Ch 11: Payment Systems for Electronic Commerce
Online Payment Basics
Payment Cards
Digital Cash
Digital Wallets
Stored-Value Cards
Internet Technologies and the Banking Industry
Payment System Threats: Phishing and Identity Theft
Summary
Key Terms
Review Questions
Exercises
Cases
For Further Study and Research

Part 4: Integration

Ch 12: Managing Electronic Commerce Implementations
Identifying Benefits and Estimating Costs of Electronic Commerce Initiatives
Strategies for Developing Electronic Commerce Web Sites
Managing Electronic Commerce Implementations

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