Electronic Commerce 2018 A Managerial and Social Networks Perspective 9th by Efraim Turban Wei Zhi

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Product details:

• ISBN 10: 3319587153
• ISBN 13: 9783319587158 
• Author: Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C Turban

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world’s largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.

Table contents:

Part 1. Introduction to E-Commerce and E-Marketplaces
1. Overview of Electronic Commerce

Part 2. E-Commerce: Mechanisms, Platforms, and Tools
2. E-Commerce Applications
3. Retailing in Electronic Commerce: Products and Services
4. Business-to-Business E-Commerce
5. Innovative EC Systems: From E-Government to E-Learning, E-Health, Sharing Economy, and P2P Commerce

Part 3. Emerging EC Platforms
6. Mobile Commerce and the Internet of Things
7. Intelligent (Smart) E-Commerce
8. Social Commerce: Foundations, Social Marketing, and Advertising
9. Social Enterprise and Other Social Commerce Topics

Part 4. EC Support Services
10. Marketing and Advertising in E-Commerce
11. E-Commerce Security and Fraud Issues and Protections
12. Electronic Commerce Payment Systems
13. Order Fulfillment Along the Supply Chain in e-Commerce

Part 5. E-Commerce Strategy and Implementation
14. EC Strategy, Globalization, SMEs, and Implementation
15. E-Commerce: Regulatory, Ethical, and Social Environments

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