Email Marketing Rules Checklists Frameworks and 150 Best Practices for Business Success 3rd edition by Chad White ISBN 1546910638 978-1546910633
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Email Marketing Rules Checklists Frameworks and 150 Best Practices for Business Success 3rd edition by Chad White- Ebook PDF Instant Download/Delivery: 1546910638, 978-1546910633
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Product details:
ISBN 10: 1546910638
ISBN 13: 978-1546910633
Author: Chad White
Email marketing’s power is matched only by how incredibly misunderstood it is.
Email Marketing Rules demystifies this vital channel, taking you step by step through 150 best practices, providing extensive tactical checklists, and giving you strategic frameworks for long-term success.
Updated and greatly expanded, the 3rd Edition of Email Marketing Rules will help you…
- Set the right program goals by understanding “deep metrics” and properly interpreting campaign, channel, and subscriber metrics
- Build high-performance lists by identifying valuable subscriber acquisition sources, using appropriate permission practices, and managing inactives wisely
- Ensure your emails are delivered by understanding the factors that cause inbox providers to block senders
- Craft relevant messaging with effective subject lines, savvy designs, and smart targeting
- Automate your messaging so you address moments that matter and create highly engaging subscriber journeys
- Develop solid workflows that avoid errors and speed up production
Email Marketing Rules Checklists Frameworks and 150 Best Practices for Business Success 3rd Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Chad White, Email Marketingm, Best Practices, Business Success