Encyclopedia of Major Marketing Campaigns V2 1st edition by Thomas Riggs – Ebook PDF Instant Download/Delivery: 0787673560, 978-0787673567
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Product details:
ISBN 10: 0787673560
ISBN 13: 978-0787673567
Author: Thomas Riggs
This resource for marketing professionals profiles 474 marketing campaigns notable for their innovation, their effectiveness in selling products or services, or their companies’ significance. All of the campaigns discussed took place between the late 1990s (volume one was published in 1999) and 2005. It is organized alphabetically by company name, with each entry following a common format that describes a campaign’s historical context, target market, competition, marketing strategy, and outcome. Many entries also feature b&w photographs and sidebars with additional anecdotal or statistical information. A comprehensive index completes the volume. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
Encyclopedia of Major Marketing Campaigns V2 1st Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Thomas Riggs, Major Marketing, Campaigns V2