Entertainment Education and Social Change

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Product details:

• ISBN 10: 1135624550
• ISBN 13: 9781135624552 
• Author: Arvind Singhal, Michael J. Cody, Everett M. Rogers, Miguel Sabido 

Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations.

Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.

Table contents:

PART I: HISTORY AND THEORY

PART II: RESEARCH AND IMPLEMENTATION

PART III: ENTERTAINMENT-EDUCATION INTERVENTIONS AND THEIR OUTCOMES

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