Entrepreneurship 11th Robert Hisrich

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Product details:

• ISBN 10: 126056892X
• ISBN 13: 9781260568929
• Author: Robert Hisrich

Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts, helping to reinforce key topics. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of todays entrepreneurial challenges. From Bob Hisrichs expertise in global entrepreneurship to Mike Peters background as a both a real-life entrepreneur and academic to Dean Shepherds current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.Includes Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.

Table contents:

PART 1. THE ENTREPRENEURIALPERSPECTIVE

PART 2. FROM IDEA TOTHE OPPORTUNITY

PART 3. FROM THEOPPORTUNITY TO THE BUSINESS PLAN

PART 4. FROM THEBUSINESS PLAN TO FUNDING THE VENTURE

PART 5. FROM FUNDINGTHE VENTURE TO LAUNCHING, GROWING, AND ENDING THE NEW VENTURE

PART 6. CASES

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