ENTREPRENEURSHIP 9th NINTH EDITION ROBERT D. HISRICH & MICHAEL P. PETERS & DEAN A. SHEPHERD

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Product details:

• ISBN 10: 0071326316
• ISBN 13: 978-0071326315
  
• Author: Robert Hisrich, Michael Peters, Dean Shepherd

The 9th Edition of Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges. From Bob Hisrich’s expertise in global entrepreneurship to Mike Peter’s background as a both a real-life entrepreneur and academic to Dean Shepherd’s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.

Table contents:

1. Introduction to Entrepreneurship
2. The Entrepreneurial Mindset
3. Starting the New Venture
4. Creating the Business Plan
5. Financing the New Venture
6. Managing the New Venture
7. Marketing the New Venture
8. Legal Aspects of Entrepreneurship
9. Growth and Development of the New Venture
10. Global and Social Entrepreneurship

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