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Entrepreneurship A Process Perspective 2nd Edition Robert A Baron,Scott A Shane ISBN 0324365586 978-0324365580

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ISBN 10: 0324365586 
ISBN 13: 978-0324365580
Author: Robert A. Baron,Scott A. Shane

Current, comprehensive, and cutting edge, ENTREPRENEURSHIP: A PROCESS PERSPECTIVE equips potential entrepreneurs with the tools and insight for success. With solid theory and relevant examples, this thorough resource covers the entire process of building a business. Seasoned instructors and entrepreneurial authorities, Professors Baron and Shane deliver a practical, applied process approach with a multidisciplinary perspective, drawing on knowledge from the studies of economics, psychology, and other areas. The book begins with recognizing opportunity and building a team, and then moves through assembling finances, the business plan, legal issues, marketing, growth, and exit strategies. Rather than getting bogged down in excessive discussions of theory, Baron and Shane use real-world examples to illustrate how students can apply chapter concepts to their own business ventures. Thoroughly updated and revised based on student and professor feedback, the second edition adds a chapter on legal issues specific to entrepreneurs–including intellectual property considerations–and an appendix on key accounting principles entrepreneurs should know. A new chapter on growth strategies for new ventures is coupled with a chapter on managing new ventures for growth. In addition, new boxed features shed light on common myths and misperceptions about entrepreneurship. The book is also packed with hands-on applications–including a case written specifically for each chapter–giving students experience putting text concepts into real-world action.

Synopsis

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Synopsis

Entrepreneurship books may, understandably, be viewed with some suspicion, as being nothing more than common sense dressed-up, and nothing unique or innovative. But Baron and Shane have attempted something new. Baron and Shane focus on the entrepreneurial process as it moves through several distinct phases: (1) generating ideas and recognizing opportunities, (2) assembling resources, (3) launching the new venture, (4) building success, and (5) harvesting the rewards. At each stage, they analyze these processes along three dimensions, examining individual, group, and societal contexts. Accessible and rich in examples, Baron and Shane gain the upper hand by fusing concepts, theory, and research with the supporting pedagogy.

Table of contents: 

Preface.
Part One: ENTREPRENEURSHIP: WHO, WHAT, WHY?
1. Entrepreneurship: A Field, An Activity– And a Way of Life.
2. Entrepreneurial Activities: Their Origins, Forms, and Suitability for New Ventures.
3. Cognitive Foundations of Entrepreneurship: Creativity and Opportunity Recognition.
Part Two: ASSEMBLING THE RESOURCES.
4. What Entrepreneurs Needs to Know Before They Start: Acquiring and Interpreting Information about Markets, Competitors and Government.
5. Assembling the Team: Acquiring and Utilizing Essential Human Capital.
6. Financial Resources for New Ventures: How to Get Them, How to Manage Them.
7. Writing an Effective Business Plan: Building a Roadmap to Success.
Part Three: LAUNCHING THE NEW VENTURE.
8. Legal Issues Relating to New Ventures & At Start-up and Afterward.
9. Marketing in a New Venture.
10. Strategy: Planning for Competitive Advantage.
Part Four: RUNNING THE BUSINESS: BUILDING LASTING SUCCESS.
11. Preparing for and Attaining Growth: Strategies for Building Lasting Success.
12. Managing New Ventures for Growth. Part Five: HARVESTING THE REWARDS.
13. Exit Strategies for Entrepreneurs: The Concluding Act.
Appendix: Accounting for Entrepreneurs: A Review of Key Principles and Essential Practices.
Glossary.
Name
Index.

 

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