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Entrepreneurship Ideas in Action 6th Edition by Cynthia L Greene ISBN 1337904694 978-1337904698

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ISBN 10: 1337904694 
ISBN 13: 978-1337904698
Author: Cynthia L. Greene

ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start.

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Entrepreneurship Ideas in Action 6th Edition 

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